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Thirty-five percent of America's 170 million fans are using mobile devices to follow sports, which is up from 21 percent in 2011 and reflects overall web trends; 23 percent of these are using mobile to watch video

due to the rising number of smartphone subscriptions (especially for LTE-capable smartphones), and the increasing data consumption per subscriber, the trend will continue, with a predicted tenfold increase - to 22GB per subscriber in North America - in mobile traffic by the end of 2021.

Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.

News consumption on tablets

app that lets people share their energy consumption data at home and compete with others to see who saves the most energy

Argues that sites like Pinterest are reducing waste consumption because you get the same rush adding something to your page as you would from actually buying it

Smartphones are on a fast track to become the primary device for both creating and consuming digital content. According to the Pew Internet for the American Life Project, already a full 31% of Americans who own internet-capable phones browse the web primarily from their phones. These numbers are actually higher in emerging markets. What's more, there are at least three other factors at work here. First, images are global. They eschew all language and cultural boundaries. Photography is the only true universal medium. Nothing comes close. Second, images are distributable. The bandwidth required to transmit photos is minimal, yet the opportunities for quick, creative expression are plentiful. As of this writing, Apple's App Store alone has over 10,000 iPhone apps in its photo category -- many of them for editing. Photoshopping has been democratized. Finally, images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

swap, donate, receive items. shift from unconscious consumption to more sustainable living. promote recycling.

A common obstacle to sustainable beef farming is efficiency - some experts estimate that the US would have to cut our consumption to around 10% of current volume in order to sustain better production practices. But the mini-cows allow farmers to yield up to three times the beef on one-third the feed, per acre of land.

Forrester's "Discovery -> Acquisition -> Consumption -> Management" framework could be useful for other forms of entertainment. If it applies across media, the impact of the cloud across media could be similarly projected using the music user experience as the guiding example.

site that makes a game into decreasing water consumption, similar to denkimeter game

Cool creative idea. I think the idea of the iPad as a media consumption device is BS, it is just not optimal for creating certain types of content but good at others

What is any of our clients mobile app marketing strategy?

"5 (more) things we learned about Snapchat Discover "