Group items tagged

cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for "everyday athletes" as they compete against each other and interact with the environment filled with some of Nike's most innovative products and technologies

oldschool example

app beeps at random times asking users to report how happy they are and where they are/their surrounding environment daily 8.27

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.

French CitéGreen, a site that rewards participants with points - redeemable for gifts and discounts - whenever they perform actions that are good for the environment.  consumers simply register for free and indicate what types of actions they'd like to have rewarded - carpooling or recycling, for example. Through its partnerships with local communities and relevant agencies, CitéGreen then accounts for each action automatically

The tool lets kids shop online but gives parents final say on approving the purchase by setting conditions or alerts on the child's profile. Virtual Piggy said its technology lets youngsters "play, transact and socialize in a secure online environment guided by parental permission, oversight and control." 

Kreylos hooked up 3 kinects and an oculus to create a relatively solid 3D rendition of himself as he moves about inside a VR environment.

Shaker wins = "mingling environment" = avatar chat

London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.

""Facebook is nurturing that environment to make sure ad experiences that come in are very natural to Instagram," said one source not authorized to discuss the Publicis deal publicly."

"The experience reskins an actual location in the fantasy environment of Berk, the island in DreamWorks' How to Train Your Dragon 2 animated movie. You can explore fantasy-style landscapes - layered on a map of San Francisco - while flying around on the back of a creature like Toothless, the Night Fury dragon from the film. This kind of app is a hybrid of exploration and actual gameplay, and it is an interesting experiment that blends different mobile technologies as well as movies, games, and the real world. "