According to a new study by the Integer Group and M/A/R/C Research published
in The Checkout, 18% of African-American shoppers use their mobile device to
make purchases, as do 16% of Hispanics. But only 10% of Caucasians are already
leveraging mobile as buying tools.
The early adoption of m-shopping features by these demos occurs across the
board in all shopping-related mobile activities. For instance, while the study
showed that only 13% of Caucasians use their phones to read product reviews and
maintain shopping lists, 21% of African-Americans do. And while 13% of
Caucasians use devices to do price comparisons on their phones, 20% of Hispanic
users already do so.
Group items tagged
Ad agency InterTrend uses Web to connect with Asians - Los Angeles Times - 0 views
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Social spotlight? - video web series again, but done by AT&T
MediaPost Publications M-Shopping Growth May Debunk Many Early Adopter Myths 06/25/2012 - 0 views
MediaPost Publications Hispanics Embrace Mobile, Raise Purchasing Power 07/26/2012 - 0 views
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The demographic is more likely to remember brands advertised on portable devices and is motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts, Terra found. In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores, compared to just 24% of non-Hispanics.
Chimichanga-Gate Spurs Hispanic Group's Facebook Ads | ClickZ - 0 views
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FB ethnic targeting for the first time.
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