Group items tagged

site for college kids only, everyone is instantly connected to the ppl that go to their school (so there is no friending), text and video chat, geo-location functionalities, post general updates or updates in diff categories not possible for a brand to create a page of its own since you need a college e-mail 

Application for Facebook allows College freshman to collaborate to decorate their dorm room

daily 7.29

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

The average Redditor is a 20-something, college-educated male who earns between $25,000 and $50,000 per year. Redditors are internet savvy, typically liberal, and will reject anything overtly solicitous.

"'We basically had two different campaigns running,' said Carl Corbitt, creative director at Goodness. 'We had student-facing banner ads and a teaser video targeted to college-aged kids visiting Break.com, YouTube and Facebook, while we created a bogus 'Dean Deals' logo for all parent-persuading elements generated by students who visited the site (emails, banner ads, wish list landing page, etc.).  'For the parent-tracking banner ads we created five different banner ads for each of the five parent-types (25 different headlines). The headlines on the banners not only speak to the parent's personality/parenting-style (helicopter parent, BFF, Gadget Geek, etc), but we also added more 'nagging' to the headlines over time.' "

This could be a neat concept for LBS campaigns/games at colleges and schools

One of Bleacher Report's new YouTube offerings is dedicated to a year-round discussion of the NFL draft while another offers updates on the college recruiting scene. The weekly shows are made by veteran TV producers and promise to offer penetrating insight into topics like the "NBA's most notorious heckler" and "candid memories from current and former NFL stars on their draft experience." Another channel borrows from Bleacher Report's infamous "5 whatever whatever" formula and offers a daily round-up of buzzworthy stories hosted by minor MTV personality Desi Sanchez.

free online courses/online learning -- expanding beyond colleges and universities.

Discusses how social marketing is working with teens and college age kids

daily 1.11

Good news for Google TV. They should have taken this approach a while ago. Think of this as a play for college students, too. Bum your parents' TV Everywhere credentials and get access to everything.

Tuition costs are skyrocketing, rising by double digits at some major campuses. About 47% of students receive financial aid and 57% are working at least part time to make ends meet, found textbook-rental company Chegg in a recent survey. So, it's no surprise that today's college students are more budget-conscious than ever.