Group items tagged

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

The first promising stat is that tablet publications keep readers' attention, with 56 percent of DPS content being read for 25 minutes to 2.5 hours each month. Nine percent of readers spend up to 5 hours a month reading tablet publications. One of the reasons for these un-Internet-like attention spans might be interactivity. Tablet publications are packed with slideshows, videos, 360-degree images, and constantly updated content from the web.

success stats of apps integrated with Timeline 

stats on social shopping

stats on instagram.

Last month Econsultancy surveyed 1,000 consumers in the UK and 2,000 in the US to investigate attitudes to multichannel shopping and service. The Multichannel Retail Survey, which accompanies our How the Internet can Save the High Street report, was a repeat of a study we ran last year and underlines the fact that attitudes to shopping are changing.

A lot of stats comparing shopping between devices/platforms.

11. You're more likely to survive a plane crash than click a banner ad. (Solve Media) 12. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)

updated stats on homes with TVs -- 115.6 million 

acess additonal info about super bowl ads, display stats about game, links to beyonce's songs

Good stats on tablet usage

good stats

Stats on tablet activity

new living room stats

Stats on holiday wishlists. Tech Tops: iPhone 4S - 39%, iPad 2 - 31%, Kindle Fire - 17%, Kinect - 13%. Interesting that 59% think apps make a good gift.

stats on people who use twitter

Stats on digital magazine readers

Good pinterest stat