Mobile Payments Still Tiny, Set to Explode in Next 4 Years | Digital - Advertising Age - 0 views
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Abeeda Mahboob on 17 Oct 12eMarketer: The research firm estimates that the total transaction value for mobile payments in the U.S. will be $640 million this year, but that will grow to more than $62 billion in 2016 as a bigger segment of the population uses their phones to buy medium-ticket items, including fast-food restaurants. The average user of mobile payments will spend $62 a year with their phones in 2012, but that grows to $1,294 in 2016, according to eMarketer's estimate.