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"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."

premium Storify!  brands can customize it Real-time updates: Publishers can now live-blog using Storify complete with dynamic, live updating of all stories. Custom story display: Ability to customize how Storify works on a publisher's site with full CSS styling options and unrestricted API access Enterprise-level support: Storify is giving priority technical support to VIP customers either by email or phone and an "enhanced Service Level Agreement" Custom sources: Publishers can now mix their own content, including posts, photos, or even comments into their Storify content by creating a custom source Private stories: Storify now allows publishers to share stories privately within an organization

The Walgreens mobile app lets customers scan their mobile devices at the register to earn points and redeem awards without the need to carry a physical card. The app allows us to integrate Balance Rewards with other great mobile features, including in-store aisle maps so you can find the school supply or Band-Aid you need, and photo print services so you can send your pictures direct from a mobile device to our store for copies. LoyalBlocks, customers sign up through the app with their favorite stores that participate with the program. When they visit the store, the app communicates with the merchant's tablet, which automatically checks the customer in and sends them token rewards and deals.

Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.  

Customers can browse the different trainers and exercise offerings on Wello's site, picking the ones that fit their schedule and budget. Sessions are 25, 40, or 55 minutes long, and the average price is $40. Wello takes a percentage of the price the customer pays, and customers are provided with a link to the video session to access the class.

Among the findings: Overall, 29% of video service customers watch paid video content via handheld device. Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011. The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier. Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.

"First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."

Kellogg's is using a "Tweet shop" in London's Soho to promote its new product, Cracker Crisps. The idea is customers "pay" for a packet by tweeting a message about the snack to their friends and followers. Customers sample their wares in a "try before you buy" area and write their Twitter review. The Special K representatives then check every customer's tweet before handing over a 60p packet of crisps.

BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores.

kraft and intel iSample experience

Square updates now have an optional; customer loyalty system, wireless cash drawer control, and receipt printing. 

aisle411 -- retail mapping -- helps customers locate products in stores

Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. The updates will be shown to customers when they're in the city where that business is located. The new function will begin rolling out this week. According to Foursquare, brands including H&M, Luke's Lobster, Togo's Sandwiches, Outback Steakhouse, Northern Spy Food Company and Wolfgang Puck plan to use the updates feature. The tool is free to merchants.

The video, entitled 'What's a VIDEO worth?' is designed to show just how big online video has become, how big it is expected to grow and why brands would be remiss not to hop on the online video bandwagon.  Just a few of the statistics that companies and brands will find hard to ignore in the video are as follows: 68% of viewers share video links (and sharing means more promotion for your brand!) More than 50% of the videos on YouTube have been rated or include comments from the community (which means a brand new way to engage with your customers!) Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search (and who doesn't like higher ranking in search results?) The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (ding! ding! ding!) Customers that watch videos of products or services are 85% more likely to make a purchase (ka-ching!)

Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages. The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag - for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye - as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.

If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so. That value increases to $8 when the customer also posts the location of the seats using Ticketmaster's seating chart.

"We found that fans are twice as valuable as the general population based on purchase behavior. These aren't just customers, these are the best customers," said Hoefflinger. To take advantage of that, Facebook introduced its "Reach Generator", a new product that guarantees that 75% of your fans each month see your brand's content. According to Hoefflinger, Ben & Jerry's was able to double its total engagement and increase sales at a 3 to 1 ROI using Facebook's Reach Generator tool.

FitStudio gives customers access to free workout plans and information to a healthier life. Users can track movements and earn points that they can redeem in Sears, Kmart or Lands End.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt