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tore sampling, Kraft and Intel recently teamed up to launch iSample to create such an experimental element to impact the customer experience. iSample is truly a unique technology that blends various elements to impact the consumer. This includes digital signs to attract consumer attention to the device, an interactive touch screen that dispenses the customer-selected product sample and anonymous video analytics to ensure, in the first iSample product test, that only adults are trying the product. (The product being tested is a dessert aimed only at adults.) Kraft’s objective through the deployment of these cutting-edge technologies is to create a personalized shopping experience that emotionally engages the consumer with the product to build interest and sales.

posiibliities

Here are our thoughts regarding VR:VR will gain mass adoption regardless of the speed of hardware and content development. It's inevitable, no medium ever created is more powerful. Two dimensional screens are abstractions that we have adapted to but we are three dimensional beings. VR renders 3D experiences that induce cognitive and physiological responses because it convinces our brains the we are having "real" experiences. These immersive, persuasive and empathy-inducing experiences are irresistible.With that said, while content and tech are highly synergistic, we would give content a slight edge in importanceFor mass adoption hardware needs to crack the code of: Powerful, Simple and Cheap.  So far, the most successful “high end”hardware is the PSVR which is simple and cheapAs part of the "simple" criteria, hardware will also need to be mobile and non-tethered (we are getting close in headsets - Oculus Go - and 5G networks will be key to delivering powerful, non-tethered content)Inexpensive headsets will drive adoption, great content will keep people coming back.Content needs to move beyond gaming and deliver amazing experiences for general entertainment, social engagement and training/education. Interactivity is key to a compelling experience.If they are interested Jerry and I are available next Tuesday-Thursday (Jan 19-21) from 11AM-2PMCheers,J

FutureX Labs Vision

Disney’s ‘Frankenweeie’ iPad Book Experience creates a hands on, rich, interactive story telling experience to get people excited about the movie, plus it adds in content that is typically left unwatched at the back of DVD’s, with behind the scenes content and making of work

Although each of us is born with proactive brain, it's possible to enhance its performance. Here are some tips: Give your brain a rich bank of life experiences. Expose it to diverse environments and situations. Increasing the breadth of your experiences provides richer information for your brain to draw on as it helps you anticipate new situations. Let it borrow from the experiences of others by communicating, reading, or interacting with or about others. Think about what you want from the future. Take time to reflect on individual and team values and goals, both immediate and down the road. These will help guide your brain as it envisions future scenarios that may best help you achieve your objectives. Actively ponder future rewards or accomplishments. Emphasize rich, detailed thinking about long-term outcomes. This reduces the lure (and the danger) of instant gratification. Give yourself periods of relatively uninterrupted thought during which you let your mind wander. Doing this gives the brain's memory system extra time to recombine your prior experiences in ways that can help you envision future possibilities.