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Simeon Spearman

Harvard Study Finds Teens Online Lack Ethics - 0 views

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    daily 9.21
Simeon Spearman

Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views

  • A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
  • Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Greg Steen

Awsum Shoes: Is it ethical to fix grammatical and spelling errors in reviews? - By Mich... - 2 views

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    Zappos and other companies are spending money to have grammer and other problems fixed in online reviews. Studies show that well written negative reviews sell product while poorly written positive ones don't.
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