Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker…
Smart Twitter promoted ad execution. Media Temple's servers went down so their competitor bought up Promoted Tweets and offered discounts to new users.
Nike is looking for a new Fellow to open up the company's data and make it more accessible to developers, designers, and activists to create more sustainable solutions. Called the "Code for a Better World Fellowship at Nike" and "will help Nike determine the steps needed to open our sustainability data to communities of data-obsessed programmers, visual designers, and researchers."
Harry Gold, CEO of Overdrive Interactive and a ClickZ columnist, suggested that while cash giveaways and freebies may be increasingly employed as a like-gating strategy, it's generally an old online marketing trick. "It works on landing pages to get leads," he said. "It works to get people to opt into email lists. And it works to get people to 'like' you on Facebook."
myYearbook buying up a few Android apps to build its mobile presence. One-third of the site's traffic is coming from mobile. 74% of myY users say they use it to meet new people, 50% say flirting, and 40% say to play games. 400-percent increase in mobile ad impressions over the last year.
This is like the Twitter account replacer thing. Giving up your status update to broadcast status updates from these different African mothers and midwives from disadvantaged African communities.
Twitter global shut this down, but this app in Japan let users temporarily assume control (and give up control) of Twitter accounts so they could post as someone else. It was all in good fun, though people obviously tried to deceive others, but it is a cool digital behavior.
sends people who sign up for the service deal alerts when they purchase things in zipcodes where gap stores are. no checking in, no need for smartphone.