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You order NFC cards from Moo, specifying what you want the NFC tag to do. It could just contain contact information, but it can also include actions like presenting a video, or an app download, or your latest tweets. When you hand someone your card, and they tap it with an NFC-enabled smartphone, the preprogrammed magic happens.

"Sony's new high-end televisions have a neat trick, enabled by Miracast and NFC, that allows users to simply tap their Xperia device with the TV's remote control to mirror the smartphone display on the big screen. Sony says all of its new high-end televisions (W800 or better) will have Miracast and an NFC-enabled remote control. We got a chance to check out the technology in action on the show floor, and to put it simply, it's really cool; it takes a few seconds of holding the remote to the back of the Xperia Z to connect the smartphone to the television, at which point the TV displays whatever you've got open on the phone. It's one of the best television screen-sharing implementations we've seen, as it makes screen sharing nearly effortless. To disable the mirroring, users just need to re-tap their phone to the remote control."

open stack for developing integrating NFC into apps, company hopes to use open-ness to spur NFC innovation and adoption in US

Touches on the potential of the iPhone 5 to have NFC and how that will popularize NFC in Europe since there is no carrier exclusivity there. Since AT&T/Verizon have iPhone now, could see something similar take place in the US.

the amount of time consumers spent engaged with the brand was 48 seconds when NFC was involved. This is significantly higher than the five to 10 seconds consumers typically spend at the shelf choosing a product.

use NFC sticker to pay for their lunch

"LevelUp operates a mobile payment network with 3,500 U.S. merchants in 20 U.S. markets, and 250,000 active users. The service recently rounded up $21 million in funding to scale growth. The new NFC-equipped terminals, along with a newly adopted "interchange zero" policy, are designed to accelerate LevelUp's maturation process."

tomPAY NFC tags are being deployed and used for payment applications at large hospitality events in and around Olympics venues throughout London

This means that users of StumbleUpon's Android app can take advantage of Android Beam to share any content they discover on the app to other NFC-enabled devices running ICS. The app will also feature the Android Action Bar, allowing users to explore the Web via the Android navigation interface.

Great rundown on NFC and mobile payments

Press-on nails that light up when near a NFC-enabled smartphone

Finally. The company behind a lot of the US's point-of-sale terminals is installing NFC support into all new terminals.

"While Balsan and the other three panelists agreed that this is truly the "launch year" for NFC, they also came to the consensus that it's going to be baby steps from here."  Focusing on simple stuff like badge scanning at first.

Rolling out NFC into museum of London. 

Rovioooooooooo kickstarting NFC in its own way. It's all gone gaming.

 accept mobile payments form NFC-enabled phones by tapping the phone on the vending machine. A small display on the vending machine lets the customer "spin the bottle" to see nutritional information while a larger display can display videos and advertisements.

The companies said that 78% of the participating consumers reported having a "positive" experience, primarily citing the ease of use of the NFC technology, while more than 85% indicated they would use their phones to interact with OOH ads in the future.

one of the expected NFC updates for gingerbread