Group items tagged

The app, built by Radical Media (the folks behind Arcade Fire's "The Wilderness Downtown" project), allows users to watch videos and read articles from ONE's website, and then take actions based on those articles. Is ONE having a campaign to get the U.S. government to forgive developing world debt? You'll be able to pull up all the relevant facts to convince people how important the issue is, sign a petition at the click of a button (and get your friends to sign, too), or be directed to who to call to formally lodge your opinion. The app even gives you a script, and a place to record how the call went. Now ONE will know more precisely how much its users are pushing policy-makers. And when it's time to protest, a ONE organizer can send you a push notification telling you to get out on the street and make your voice heard.

DDB Stockholm came up with a cool interactive billboard for McDonald's that allows people with smartphones to play McPong

The headline of the bus shelter ad is made up of lots of QR codes - scan the right one and you win!

Making fun of the mentally disabled - tisk tisk

Surprise and delight! Coke creates a pop-up drive-in theater in the middle of rush hour traffic in Colombia. Colombians spend an average of 4 hours a day stuck in traffic.

sony slowly bringing back its Playstation Network

Tabbedout- lets users pay for their restaurant bill with their phones

Nice connection between the brand, its stores, its digital content network, and the Gaga.

For the YouTube/Cannes Young Lions contest someone mocked up a crying baby in a box and recorded the reactions of passers by.

t-mobile giving people free data for a year if they sign up on fathers day

This is a cool feature: not only tell people what song it is, but also enable them to sing along without fucking up.

Siftables

 mini-chip was inserted in the ad, allowing users to listen to an audio message whispered by a young woman.

A neverending digital graffiti wall. Partnership between Firefox, a graffiti artist and an ad agency.

Pundits will say Google bought publisher relationships and Admeld's yield optimization service for large publishers.  Google bought QPS volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]

3 crowdsourcing examples for product creation

Everyone loves a "world's first," but it's gotten to the point where you have to go pretty far out there to accomplish it. As part of the marketing for its new Picanto, the latest version of its smallest model, Kia came up with the world's first nail-art stop-motion animation film.

New service mashes up Google Maps + YouTube to create local video feeds.

A new jelly candy in the U.K. called Guzzle Puzzle (made by the Natural Confectionary Co.) has quite the Willy Wonka-ish marketing hook. There are five different flavors-cinnamon, lime, orange, banana, and raspberry-but you can also combine three pairs of flavors to make new ones: cinnamon + lime = cola; orange + banana = bubblegum; and raspberry + lime = pink lemonade.