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Ivy Chang

Mercedes leverages app update to secure technology authority - Luxury Daily - Mobile - 0 views

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    use the app to unlock/lock car doors, roadside assistance features Remote access capabilities include travel zones, remote vehicle health diagnostics, curfew minder, driving journal, speed alerts, valet protect and remote horns and lights.
Ivy Chang

Nordstrom aims to increase in-store foot traffic with mobile advertising campaign - Lux... - 0 views

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    launched mobile ads within the Whitepages iphone app -- Nordstrom Beauty Bash. Friday, July 20 -- once the ad is clicked it will take them to mobile optimized page to invite them to come before store opesn for free goodies expert make up stylists will be present they can check out participating nordstroms and has click to call feature
Ivy Chang

Lexus celebrates Leap Day via solo Pandora sponsorship - Luxury Daily - Mobile - 0 views

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    lexus and pandora partner to bring lexus banner ads into pandora -- users can experience the mobile site all through their phone
Ivy Chang

Neiman Marcus, Christian Louboutin launch social media campaign | RetailCustomerExperie... - 0 views

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    campaign called "sole seekers" in celebration of neiman marcus 20th anniversary. submit photos of christian louboutin shoes they own or see at neiman marcus stores via instagram or twitter - entries will also be shown on neiman marcus fb page and their blog nmdaily. one winner will be selected randomly to win a pair of shoes.
Rebecca May

Range Rover taps into iAd experience for Evoque push - Luxury Daily - Mobile - 0 views

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    Range Rover just released an interactive banner iAd where users can customize and check out features.
Ivy Chang

Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views

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    Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
Greg Steen

New Marketing Trend: Unbranding - 0 views

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    Luxury brands have been sending the Jersey Shore kids competitor's products in order to ensure their own products don't show up on their persons.
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    weekly 8.26
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    weekly 8.26
Simeon Spearman

New Augmented Reality App Brings Luxury to Your Car for $2.99 - 2 views

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    weekly 8.26
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    weekly 8.26
Emily Knab

Mobile social games a natural fit for upscale brands: Appssavvy exec - Luxury Daily - M... - 0 views

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    will include in my section
Emily Knab

Blinged-Out Tub Toys - The Swarovski Rubber Duck Makes for a Luxurious Bath Time (GALLERY) - 0 views

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    daily 1.7
Rhiannon Apple

Gaming Offers a Jackpot for Fashion Labels - NYTimes.com - 0 views

  • The game, called Shoubu-Foku, simulated league soccer. Users accumulated goals, which initially produced virtual prizes — like a bag or blazer for the in-game player, but those who gathered large numbers were given an exclusive chance to buy the official Japanese team tie. “That tie outsold every other style we have ever sold online,” said Jason Beckley, Dunhill’s marketing director.
  • What they understood is that top-tier luxury consumers are not after free stuff,” Mr. Zichermann said. “They want exclusive status and privileged access to the brand.”
Rhiannon Apple

VisitBritain targets Gen Y travelers via social media app - Luxury Daily - Internet - 0 views

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    "Unite the invite" is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.
Rhiannon Apple

Gilt City sells experiences to Facebook Deals - Luxury Daily - Internet - 0 views

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    ilt City will start testing the integration through Facebook Deals in five cities nationwide. In the coming weeks, Gilt City will allow users to purchase the site's coveted experiences on Facebook and share them with their friends.
Rhiannon Apple

Ralph Lauren Fragrances seeks slam dunk with tournament-themed sweepstakes - Luxury Dai... - 0 views

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    Good for monthly, competitor to Diesel Fragrance
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