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Rhiannon Apple

Burberry takes YouTube one step further with interactive sunglasses video - Luxury Dail... - 0 views

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    This is an "interactive" video.  I personally think it's a bit lame but it seems to be groundbraking for YouTube??
Ivy Chang

Versace drives U.S. ecommerce via content, personalization - Luxury Daily - Internet - 0 views

  • Consumers can create their own My Versace account on the new site to get a personalized selection of products. Available for purchase on the site are women’s and men’s clothing and accessories as well as homeware.
Abeeda Mahboob

Tumblr Launches Street Style Vertical With Burberry - 0 views

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    more info on Art of the Trench
Ivy Chang

Swarovski accelerates brand awareness through multichannel augmented reality installati... - 1 views

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    swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products 
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