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The 2011 NCAA Tournament kicks off tonight in Dayton, Ohio. And per annual tradition, advertisers are capitalizing on the event with March Madness-themed competitions. So far, Brow Beat has spotted the following bracket tournaments:

Mobile advertising statistic

Windows Phone is the highest performing platform for advertisers, based on CTR.

Users who follow The New Yorker magazine through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, beginning with a campaign by American Express, are part of a deal with the magazine's publisher, Condé Nast, which will be working with Flipboard on ads for Wired and Bon Appétit and other titles over the course of the year.

Public Ad Campaign, a group devoted to reclaiming outdoor surfaces from advertisers via civil disobedience, has created an augmented reality app that digitally scrubs the world's premier advertising neighborhood, Times Square, clean of marketing pitches.

cheaper devices if content has advertising, some ads will be sponsored deals

"Apparently, someone at Twitter thought it would be a good idea to plaster advertising on top of iPhone users' Twitter feeds. (Disclosure: I do not own an iPhone or an iPad, luckily, so I was spared from the #dickbar.) As depicted above, the so-called #dickbar is a strip across the top of the Twitter app's timeline showing trending topics and advertisements."

small businesses can now buy advertising on facebook using reward points from their amex accounts

Latest effort from FM to sort out their advertising situation.

"Despite Twitch's Huge Audience, Advertisers Still Favor Sports"

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

"Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.'s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they're pulling back on the number of costly and time-consuming enhancements, as are advertisers. That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers."

"Mr. Denton got some solace for the lost ad revenue: State Farm opted to sponsor the Tumblr blogs with the tag line "Backup Site Covered By State Farm" as well as information on how to file a claim. Insurers such as State Farm, Geico, Allstate and others are some of the advertisers that buy into disasters and have emergency funds set up to do so."

When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**

Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.