Group items tagged

Weather tweets, social weather updates. Crowdsourced weather.

When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**

The bite-sized social networking platform is a great way to aggregate a huge amount information into a manageable stream of topics specific to you. There's no reason it shouldn't be the same with the weather, which is exactly why the company is partnering with The Weather Channel to bring local forecasts to your feed.

customize the weather characteristics you want during a vacation.  it will tell you the place to travel to with that weather.

"But the increase in ad volume trumped the visitor increase. Using data from Media6degrees, AdExchanger reports that Weather.com had almost 7,000 percent more ads on Monday Oct. 29, the day Sandy hit, than it had the previous Monday. Accuweather.com and Wunderground.com also saw ad spikes, although they were far more modest, peaking at a 333 percent 7-day life Sunday Oct. 28 and 163 percent lift Saturday Oct. 27, respectively."

Much like the early days of the Web, multiple legacy media constituencies are battling over who commands local mobile mindshare when it comes to news and services. Most local newspapers have their own mobile sites and app, and many local affiliate news stations were among the first major media companies to see the potential for mobile long before smartphones emerged. Read more: http://www.mediapost.com/publications/article/175473/abc-local-apps-stick-to-basics-news-weather-tra.html?edition=47269#ixzz1voJJYy9z

after setting their standard wakeup time, they indicate how much earlier they'd like to be woken up in cases of frost and snow. During the night Winter Wake-Up monitors local weather conditions based on the user's current location and decides whether or not the user will need to be woken up at an earlier time. When conditions are poor, users will then have the time they need to dig out, de-ice and get to work on time. Users can also choose not to be woken at all when extreme conditions make their commute hopeless.

talks about how Google, Facebook and Twitter are being greedy. an example: google now directs people to google's weather info page, not weather.com a cynical outlook, but good to keep in mind... ex: twitter @earlybird may make other similar efforts obsolete 

pretty neat app --

daily 7.30 really cool! shows images, you can zoom in for more detailed weather images/info, richer than the google earth weather before

blog post about how to show that you've really been a power user with your books... could the app weather over time like a classic novel does?

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

First real competition for Nest?