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According to the report, 66 percent of consumers (who were aware that data is generally employed by platforms to target them) said Amazon using their buying behavior data to pitch offers was "somewhat to very acceptable." Just 41 percent said they were comfortable with Google leveraging their search data for ad targeting. Only 33 percent said that Facebook's using profile data to target offers was "somewhat to very acceptable."

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."

"The amount of data we can collect from digital interactions by consumers is staggering, and making sense of it can seem daunting. This needn't be, though. You simply have to know which data are most relevant and how best to use them. With that in mind, here's a quick primer on how to use data to drive your digital strategy."

Leake says LocalResponse will deliver the ads in two ways: If you mention a company on Twitter, you'll receive a response that links to a relevant retailer landing page. Even more impressive, you'll see banner ads in some mobile apps that can expand and show you the store's circular. (The latter feature is only available in-app currently, but Leake says it will be available for the mobile web by the fourth quarter.) I asked if any consumers were weirded out by this very direct ad targeting, but Leake said the response has been overwhelmingly positive. She said that consumers realize their check-in data and social media posts are public (unless they've been locked down). Additionally, LocalResponse is very careful to share intent data only with the relevant brand (so a check-in at Macy's won't be seen by any competitors).

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

"Using addressable ads, marketers can predetermine the type of consumer who will see their commercials. In this case, Allstate is taking consumer data widely available from firms such as Experian, Epsilon and Axicom, along with subscriber information from Dish and DirecTV, and using all this to pinpoint renters. In other words, if the subscriber is a homeowner, the commercial is not supposed to appear on the TV screen. By using both DirecTV and Dish, Allstate's new-technology commercials will reach about 15 million households."

Cisco is buying Wi-Fi analytics company ThinkSmart Technologies for an unspecified amount. By analyzing Wi-Fi data, Cicso says retailers should get a better scoop on how quickly consumers move in stores, when they're the most crowded, and where consumers go when they shop. (Of course, this assumes that most shoppers are carrying smartphones with them, which is likely the case.)

"According to research firm Gartner, by 2017 the CMO will spend more money on information technology than the CIO. It's a startling statement, but based on the rapid rise in data and analytics, is a means to better target and engage consumers."

1. It's not just mobile! Consumers are device indifferent. 2. Social media marketing grows up and moves out of marketing. 3. Content marketing makes brands media. 4. Real time matters more than ever. 5. Email isn't dead (yet!). Communication counts. 6. Commerce happens everywhere.. 7. Actionable metrics count, not just collecting big data

Not directly Small Data but definitely part of the "rise of the consumer"

Bynamite wants to convince consumers of the value of the data they currently give away for free online. The service hopes to solve privacy problems by reframing the issue as an exchange of value.

daily 7.20

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

"One key advantage of using a vintage and nostalgic game is to indirectly remind consumers that Kibbles 'n Bits products, owned by Del Monte Foods, have been around for about 30 years. "It reinforces the perception that the products are familiar and well-established," said Zac Maricondia, Draftfcb copywriter. Arcade-style 8-bit games have proven to be surprisingly popular in this era of high-tech video graphics. (Originally 8-bit referred to the data capability of the processors used in video game consoles. Now it refers to the style of graphics and music produced by those early processors.)"

"Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.'s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they're pulling back on the number of costly and time-consuming enhancements, as are advertisers. That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers."

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."