Group items tagged

Gimme the Gig's focus is on the redesigned 2012 Ford Focus Ford will record the winning bands on the spot and upload the tracks to iTunes using the Focus's in-car wifi feature, chevy teamed up with band Ok Go -- Chevy Sonic is used to make the music: OK Go's members drive a specially equipped Sonic through a track lined with musical instruments and other sound-generating objects. Devices attached to the outside of the car play the instruments and devices along the route, resulting in sounds that make up the song.

I just ordered a file. This is a case study on how not to do 3D printing branding. 1.) they charge -$4.99 2.) you have to sign a legal usage agree ment... 3.) ...then you have to wait to get the file while they review the agreement!

"1"

Instagram promotion for the Ford Fiesta

Ford is buying sponsored ads on facebook and promoted tweets on twitter as phase 2 of their campaign to get people using the "Mustang Customizer" social app. it allows users to create a number of different versions of the classic mustang and sharing them with their friends

App has driving courses, video interviews with designers and engineers, AR feature that shows 3D model of new Fusion whent he app is pointed at a Ford logo

ford tried to show a 1 minute commercial of 2013 mustang...

Great example of cause marketing by Ford for breast cancer awareness. Also tied into Ford's "Ford Cares" campaign at www.fordcares.com.

Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."