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"How Brands Can Remain Human When Native And Ad Tech Collide"

"The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

premium Storify!  brands can customize it Real-time updates: Publishers can now live-blog using Storify complete with dynamic, live updating of all stories. Custom story display: Ability to customize how Storify works on a publisher's site with full CSS styling options and unrestricted API access Enterprise-level support: Storify is giving priority technical support to VIP customers either by email or phone and an "enhanced Service Level Agreement" Custom sources: Publishers can now mix their own content, including posts, photos, or even comments into their Storify content by creating a custom source Private stories: Storify now allows publishers to share stories privately within an organization

"The video walls tell the Lacoste story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by Lacoste and is updated remotely by Lacoste headquarters."

1. online video will become a must for brands and businesses 2. we'll see a shift from UGC to professional content 3. we'll sit through more online video ads than ever 4. online video will become more social 5. producing quality content will be easier than ever 6. people will start taking copyright seriously 7. online video WON'T kill TV

Shoppers view various printed images pertaining to the Mizrahi brand through the viewfinder of the app on their smartphone and hidden content comes to life on the screen.

Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.

Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.

Dupont turning to editorial online video to spread brand message.

GroupMe today announced featured groups for brands. text-based chat room surrounding a brand. get news/content/enter contests/get reminders

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Alt Wire is an real-time socially curated newsmagazine from Utne Reader. They selected a group of twenty "core influencers" to help do the curating of the content that makes it to the site. Seems like a good model for brands looking to get into some sort of branded entertainment (Makeup.com comes to mind).

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

4 million users Springpad today announced a redesign of its personal assistant app that includes a socially powered search bar For brands and publishers, the notebooks are a way to make content marketing more mobile. The notebooks can be filled with how-tos, articles, and pictures for others to follow or embed on their own sites.

Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.