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Simeon Spearman

MovieTickets.com to sell movie tickets on the Xbox 360 - 0 views

  • Xbox LIVE members in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a feature film’s advertisement on Xbox LIVE, a user can download and interact with relevant movie content. In addition, they can now activate a Microsoft Tag via their mobile phone which will direct the consumer to a co-branded website to purchase tickets through all domestic MovieTickets.com theater partners, which includes several of the largest exhibitors in the U.S.
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    daily 7.21
Simeon Spearman

Think Quarterly: Google Launches Its Own Online Magazine - NewsGrange - 0 views

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    Google's new quarterly publication. Non-fiction advertising? No ads run in it, but the content clearly demonstrates that it is tied back to Google through and through.
Rhiannon Apple

5 awesome ways brands are using location-based marketing - iMediaConnection.com - 0 views

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    Reebok & Jetblue examples of lBS
Simeon Spearman

The SRCH Starts: Starbucks & Lady Gaga Team Up On Scavenger Hunt - 0 views

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    Nice connection between the brand, its stores, its digital content network, and the Gaga.
Simeon Spearman

The Orchard, SongPier Ink Deal to Turn Songs into Apps | Evolver.fm - 0 views

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    Appification of singular pieces of content. The T.S. Eliot Wasteland interactive eBook is another example and some of the enhanced digital copies of movies. Brands could work with artists to help promote or create custom apps of popular songs and other media. 
jsto1007

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever - 1 views

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    a sad day for those of us ad geeks...
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