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According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

Google is reportedly readying its entry into the online TV industry with a YouTube service by the name of "Unplugged," which would feature a skinny bundle of TV channels.

 DOGTV has launched a 24/7 cable television channel in San Diego which aims to keep pooches entertained with specialist programming.

This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.

One of Bleacher Report's new YouTube offerings is dedicated to a year-round discussion of the NFL draft while another offers updates on the college recruiting scene. The weekly shows are made by veteran TV producers and promise to offer penetrating insight into topics like the "NBA's most notorious heckler" and "candid memories from current and former NFL stars on their draft experience." Another channel borrows from Bleacher Report's infamous "5 whatever whatever" formula and offers a daily round-up of buzzworthy stories hosted by minor MTV personality Desi Sanchez.

Yep, they pay for hundreds of channels and only watch a fraction of them.

Under the deal, GetGlue will do its usual thing of offering stickers and rewards for users who "check-in" and watch Channel 4 programs, which will be shared via GetGlue's own portal as well as Facebook and Twitter. The deal, says Channel 4, is exclusive for the time being. Financial terms were not revealed.

The live network has struck a deal with AXS TV to bring half of HuffPost Live's 12 hours of live weekday programming to the channel, from 10 a.m. to 4 p.m. ET Monday through Friday. The addition of HuffPost Live will diversify AXS TV's programming, whose stated mission is to provide live, 24/7 coverage of pop culture, music and fashion

"As the Roku figures suggest, cord-cutting is happening, so far, on a relatively small scale. For example, Nielsen reported that the number of households that have only broadband Internet and free broadcast channels increased by 631,000 in 2011. Meanwhile, 1.5 million homes ended TV service from cable, satellite, or telecommunications providers that same year."

tv channel that shows chickens cooking, goal is to get press

YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs, and advertiser dollars away from traditional TV, according to multiple people familiar with the plans

eBay is coming out with a app called "watch" that connects with the TV channel and lets you see items associated with the show you are watching

Soon, McDonald's customers in the U.S. will be able to watch entertainment, new, sports and video content when they dine-in. The McTV network will be installed in 800 McDonald's restaurants across Southern California and Las Vegas and could reach nearly 20 million viewers per month.

"In addition to keeping Apple at bay, DiClemente believes the studios could even survive a scenario in which cord-cutting became so pervasive that distributors were forced to do away with their bundled channel packages. That's because the broadcasters that are their primary clients wouldn't be affected. "The programs airing on the broadcast nets would maintain the reach needed to create demand for that content in later windows," wrote DiClemente."