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anonymous

Time Warner Cable Beats Estimates, Subscription Revenue Up -- Seeking Alpha - 0 views

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    Time Warner's 4th quarter financial results from 2009. They reported an increase in total revenues, which came from growth in subscriptions. A decline in advertising revenues was reported. Subscriber Statistics During the fourth quarter, Time Warner Cable added 56,000 Digital Video subscribers to 8.866 million. The company lost 105,000 Basic Video subscribers to 12,859 million, added 120,000 Residential high-speed data subscribers to 8.994 million, added 2,000 Commercial high-speed data subscribers to 0.295 million, added 75,000 Residential Digital phone subscribers to 4.153 million, and also added 9,000 Commercial Digital phone subscribers to 0.067 million. During the same quarter the company added 64,000 Triple play subscribers to 3.448 million, added 27,000 Double play subscribers to 4.9 million, and lost 146,000 Single play subscribers to 6.224 million.
Ryan Fuller

IAC's Citysearch Invests In Ad Marketer OrangeSoda; Expands Local Ad Net CityGrid | pai... - 0 views

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    "IAC-owned local guide network Citysearch is expanding its local listings ad service CityGrid through a partnership with search marketer OrangeSoda. Citysearch is also providing an investment in Utah-based OrangeSoda, the amount of which is undisclosed. The move is part of a more aggressive effort by Citysearch to attract more ad dollars from local businesses. While Citysearch has been around for 15 years and has often catered to local online advertisers across a dozen city-centric sites, many other outlets are similarly stepping up their outreach to small marketers too. With CityGrid, Citysearch isn't trying to beat those other directory and local blog sites; it believes it can get those competitors to join them."
michael curtin

Advertising - With Ads, Music Downloads Sing a New Tune - NYTimes.com - 1 views

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    FreeAllMusic.com offers free downloads in exchange for active engagement with ads. "iTunes meets Hulu." Says that rather than paying for songs, viewers select among a menu of ads to watch. Leads to active engagement and better retention, which allows charging higher ad rates.
Amber Westcott-baker

Ad Network Vets Now Trying to Clean Up Their Acts | Epicenter | Wired.com - 0 views

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    "Consumers who have been misled by advertisements into buying expensive products or services - or who are just plain irked to be confronted by yet another cheesy ad about working at home - might wonder where those ads are coming from, and why they appear on otherwise respectable websites. The answer is complicated, but becoming less so."
kkholland

Production plummets in L.A. in 2009 | Company Town | Los Angeles Times - 0 views

  • var sectionNamePath=document.getElementById('sectionBreadcrumb'); var defaultTabPath = sectionNamePath.getElementsByTagName("a")[0].href; if (defaultTabPath.charAt(defaultTabPath.length-1)=="/"){defaultTabPath=defaultTabPath.substring(0, defaultTabPath.length-1);} var lowerTabPath = "null"; defaultTabPath="http://www.latimes.com/business/"; lowerTabPath="http://latimesblogs.latimes.com/entertainmentnewsbuzz/"; var t=jQuery("#root li a[href="+lowerTabPath+"]"); if(t.length==0){t=jQuery("#root li a[href="+lowerTabPath+"/]");} if(t.length!=0){ t=t.slice(0, 1); t.parent().attr("class", "highlight"); t.parent().parent().attr("class", "level2 subStay"); t.parent().parent().parent().attr("class", "navLink highlight"); } else { t=jQuery("#root li a[href="+defaultTabPath+"]"); if(t.length==0){t=jQuery("#root li a[href="+defaultTabPath+"/]");} if(t.length!=0){ t.parent().attr("class", "navLink highlight"); t.parent().children("ul.level2").attr("class", "level2 subStay"); } } tribHover(); document.getElementById('root').style.visibility = 'visible'; Company TownThe business behind the show « Previous Post | Company Town Home | Next Post » Production plummets in L.A. in 2009 January 14, 2010 |  8:15 am It may have been a banner year at the box office, but 2009 was a complete dud for local film and TV production.
  • Hardest hit was feature-film production, which had been steadily falling over much of the last decade as L.A. lost jobs to Canada and, increasingly, other states such as New Mexico, Louisiana and Michigan that offer lucrative tax credits and rebates to filmmakers. California's newly adopted film tax credit program helped to blunt the downturn, with production activity increasing by double digits in the second half of the year. About 50 productions have qualified to receive about $100 million in tax credits since the state program debuted this summer
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    Discussion of decline in television and film production in Los Angeles area in 2009. Causes include the strike, fewer pilots, use of sound stages, etc.
Theresa de los Santos

Los Angeles Times Front Page Taken Over By Disney Ad - 0 views

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    "The front page of Friday's Los Angeles Times was taken over by an ad for Disney's "Alice in Wonderland." The ad, which featured Johnny Depp's Mad Hatter character, was superimposed over a mock front page. The paper's real A1 appeared behind it. "We worked very closely with Disney to come up with an exceptional and distinctive way to help them open 'Alice in Wonderland,'" John Conroy, a spokesman for the LAT, told The Wrap's Sharon Waxman. "It was designed to create buzz, and to extend the film's already brilliant marketing campaign. "
Ryan Fuller

Borrell: Political Online Ad Spend Will Be Local-And Miniscule | paidContent - 0 views

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    Several broadcast companies that reported earnings the past few weeks have pointed out that TV station revenues were down due to the lack of political ad spending in 2009. Since 2010 is a banner year for major Congressional races, local media researcher Borrell Associates expects that TV broadcasters will have something to cheer about. The same can't be said for online media, which will hardly see a fraction of the total $42 billion Borrell says will be spent on political campaigns.
Theresa de los Santos

Coca-Cola's Super Bowl Ad Plans Include Social Media - Media Decoder Blog - NYTimes.com - 0 views

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    In a Webcast news conference, Coca-Cola executives discussed how they intend to incorporate philanthropy and the social media into their Super Bowl ad plans. The social media component will come courtesy of Facebook, which is teaming up with Coca-Cola for the initiative.
Theresa de los Santos

Fake front page brings paper Disney dollars, debate - CNN.com - 0 views

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    "At first glance of Friday's Los Angeles Times, you might think the Mad Hatter has taken over the newspaper. Johnny Depp's colorful character in Disney's new film "Alice in Wonderland" dominates a faked front page, which includes the paper's traditional flag and two stories that appeared in the paper last month. Los Angeles Times spokesman John Conroy said the "cover-wrap" was an "unusual opportunity to stretch the usual boundaries and design an innovative ad designed to create buzz." Roy Peter Clark, a senior journalism scholar at the Poynter Institute, said tough economic times and lower ads sales have forced newspapers to tear down the ethics wall that separated a paper's front page from advertisers."
kkholland

In Super Bowl ads, laughs beat out sex - Sports - MiamiHerald.com - 0 views

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    Article discusses highest ranked superbowl ads by DVR reply, and highlights both media and audience trends, as well as the difficulties of measurement.
anonymous

Life after Microsoft for Razorfish - 0 views

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    Seattle-based interactive ad agency Razorfish has been sold twice in three years, operating against a seemingly constant backdrop of industry speculation about its fate. But the uncertainty appears to be over, now that the dust has settled on ad giant Publicis Groupe's purchase of Razorfish from Microsoft for $530 million - the second-biggest deal of 2009 in Washington state mergers and acquisitions.
Theresa de los Santos

Movie Studios Rebuff CBS' Super Bowl Ad Price - 1 views

  • TV, Universal Studios, Paramount Pictures, Disney, Super Bowl, Advertising, Sports, Media, Movies
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    While you will get to see Tim Tebow during the Super Bowl commercials, you'll be missing out on several studios' blockbuster ads.Commercials were cheaper this year, but the $3 million price tag did not attract many movie studios.
Theresa de los Santos

L.A. Times sells Disney front page for movie ad | Reuters - 0 views

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    "The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement for the new movie, "Alice in Wonderland." The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally. Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.
Ethan Hartsell

Pepsi Picks Social Media over Super Bowl Ads - 0 views

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    Pepsi decided to pay millions for an online ad campaign that would "engage and interact with customers for months" rather than pay millions for 30 seconds of ad time during the Super Bowl. They also got a ton of free advertising from news agencies who reported on this decision.
Ryan Fuller

News Analysis - Has the Time for Mobile Ads Finally Arrived? - NYTimes.com - 0 views

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    But this year, with technology powerhouses like Apple and Google introducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.
Ethan Hartsell

Playboy Surfers Targeted for VW Polos in Web Video Ads - 0 views

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    "Online video ads are seen as the fastest-growing area in advertising, aided by their ability to show off products in a feature-rich medium and zero in on a target audience. Traditional television is already feeling the pain; 2009 was "the worst ad year since 2001" for broadcasters."-I Want Media.com
Theresa de los Santos

Business & Technology | Google tweaks Buzz social hub after torrent of complaints | Sea... - 1 views

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    "When Google unveiled Buzz, its answer to Facebook and Twitter, on Tuesday, it hoped to get its service off to a fast start by scanning the contact lists of Gmail users and automatically adding the most frequent correspondents as online friends. But what the company viewed as an obvious shortcut stirred up a beehive of angry critics.
Ethan Hartsell

Olympic Sponsors Reach Out Through Facebook, Twitter, YouTube - 0 views

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    Sponsors are looking to generate buzz for ads through social media, hoping to repeat the success of Super Bowl advertisers who expanded their audience by using social networking sites to spread ads.
Rebekah Pure

Increased Digital Is A Bright Spot in Latest Times' Earnings | BNET Media Blog | BNET - 0 views

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    New York Times experienced an upswing in Internet ad revenue. This analyst says they shouldn't get too excited.
Theresa de los Santos

The Associated Press: 'Harry Potter' author hit with plagiarism lawsuit - 0 views

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    "J.K. Rowling has been named in a lawsuit alleging she stole ideas for her wildly popular and lucrative "Harry Potter" books from another British author. The estate of the late Adrian Jacobs added Rowling as a defendant in a lawsuit it filed in June against Bloomsbury Publishing PLC for alleged copyright infringement, according to a statement released by the estate's representatives, who are based in Australia."
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