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Theresa de los Santos

Fake front page brings paper Disney dollars, debate - CNN.com - 0 views

www.cnn.com/...la.times.faked.page

LA Times ad debate cover-wrap boundaries ethics advertisers

shared by Theresa de los Santos on 07 Mar 10 - Cached
  • Theresa de los Santos on 07 Mar 10
     
    "At first glance of Friday's Los Angeles Times, you might think the Mad Hatter has taken over the newspaper. Johnny Depp's colorful character in Disney's new film "Alice in Wonderland" dominates a faked front page, which includes the paper's traditional flag and two stories that appeared in the paper last month. Los Angeles Times spokesman John Conroy said the "cover-wrap" was an "unusual opportunity to stretch the usual boundaries and design an innovative ad designed to create buzz." Roy Peter Clark, a senior journalism scholar at the Poynter Institute, said tough economic times and lower ads sales have forced newspapers to tear down the ethics wall that separated a paper's front page from advertisers."
michael curtin

YouTube's Quest to Suggest More, So Users Search Less - NYTimes.com - 1 views

www.nytimes.com/...31tube.html

youtube search advertising discovery television google 2009 nytimes

shared by michael curtin on 02 Jan 10 - Cached
  • michael curtin on 02 Jan 10
     
    YT is out to increase the amount of time that viewers spend on the site, which is currently 15 mins per day. They spend 5 hrs per day on TV, so YT execs see that as their main competition. How to make YT viewing experience more like TV? More sticky? Need to generate new models for search suggestions ("discovery," a la Netflix and Amazon, or social media, a la Facebook). Also need to explore models for pushing content, Amazon.
kkholland

Production plummets in L.A. in 2009 | Company Town | Los Angeles Times - 0 views

latimesblogs.latimes.com/...on-plummets-in-la-in-2009.html

Los Angeles production media industry economic

shared by kkholland on 01 Feb 10 - Cached
  • var sectionNamePath=document.getElementById('sectionBreadcrumb'); var defaultTabPath = sectionNamePath.getElementsByTagName("a")[0].href; if (defaultTabPath.charAt(defaultTabPath.length-1)=="/"){defaultTabPath=defaultTabPath.substring(0, defaultTabPath.length-1);} var lowerTabPath = "null"; defaultTabPath="http://www.latimes.com/business/"; lowerTabPath="http://latimesblogs.latimes.com/entertainmentnewsbuzz/"; var t=jQuery("#root li a[href="+lowerTabPath+"]"); if(t.length==0){t=jQuery("#root li a[href="+lowerTabPath+"/]");} if(t.length!=0){ t=t.slice(0, 1); t.parent().attr("class", "highlight"); t.parent().parent().attr("class", "level2 subStay"); t.parent().parent().parent().attr("class", "navLink highlight"); } else { t=jQuery("#root li a[href="+defaultTabPath+"]"); if(t.length==0){t=jQuery("#root li a[href="+defaultTabPath+"/]");} if(t.length!=0){ t.parent().attr("class", "navLink highlight"); t.parent().children("ul.level2").attr("class", "level2 subStay"); } } tribHover(); document.getElementById('root').style.visibility = 'visible'; Company TownThe business behind the show « Previous Post | Company Town Home | Next Post » Production plummets in L.A. in 2009 January 14, 2010 |  8:15 am It may have been a banner year at the box office, but 2009 was a complete dud for local film and TV production.
  • Hardest hit was feature-film production, which had been steadily falling over much of the last decade as L.A. lost jobs to Canada and, increasingly, other states such as New Mexico, Louisiana and Michigan that offer lucrative tax credits and rebates to filmmakers. California's newly adopted film tax credit program helped to blunt the downturn, with production activity increasing by double digits in the second half of the year. About 50 productions have qualified to receive about $100 million in tax credits since the state program debuted this summer
  • kkholland on 01 Feb 10
     
    Discussion of decline in television and film production in Los Angeles area in 2009. Causes include the strike, fewer pilots, use of sound stages, etc.
Theresa de los Santos

L.A. Times sells Disney front page for movie ad | Reuters - 0 views

www.reuters.com/...idUSTRE6250BL20100306

LA Times Disney Alice in Wonderland ad marketing campaign ethics boundaries

shared by Theresa de los Santos on 07 Mar 10 - Cached
  • Theresa de los Santos on 07 Mar 10
     
    "The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement for the new movie, "Alice in Wonderland." The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally. Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.
Theresa de los Santos

Los Angeles Times Front Page Taken Over By Disney Ad - 0 views

www.huffingtonpost.com/...es-times-front-p_n_488593.html

LA Times Disney ad boundaries ethics front page Alice in Wonderland marketing campaign

shared by Theresa de los Santos on 07 Mar 10 - Cached
  • Theresa de los Santos on 07 Mar 10
     
    "The front page of Friday's Los Angeles Times was taken over by an ad for Disney's "Alice in Wonderland." The ad, which featured Johnny Depp's Mad Hatter character, was superimposed over a mock front page. The paper's real A1 appeared behind it. "We worked very closely with Disney to come up with an exceptional and distinctive way to help them open 'Alice in Wonderland,'" John Conroy, a spokesman for the LAT, told The Wrap's Sharon Waxman. "It was designed to create buzz, and to extend the film's already brilliant marketing campaign. "
kkholland

Sen. Feingold doesn't like cable industry's bundling habits | Company Town | Los Angele... - 0 views

latimesblogs.latimes.com/...industrys-bundling-habits.html

FCC Feingold a la carte pricing bundling media economics

shared by kkholland on 20 Feb 10 - Cached
  • kkholland on 20 Feb 10
     
    Senator Feingold raises the issue of bundling and a lack of a la carte pricing. The issue continues to be raised despite past industry opposition.
ethan tussey

Movie Piracy On The Verge Of Winning In Spain - 1 views

www.businessinsider.com/rge-of-winning-in-spain-2010-3

2010 Piracy DVD Global

shared by ethan tussey on 31 Mar 10 - Cached
  • According to the LA Times, the number of DVD and video stores in Spain has dropped 25% since 2003 -- contributing to the 30% freefall in home entertainment revenue.
  • ethan tussey on 31 Mar 10
     
    "Spain is on the brink of no longer being a viable market for us," Michael Lynton, chairman of Sony Pictures Entertainment, told the Times.
Theresa de los Santos

ABC News to close most physical bureaus, cut U.S. correspondents by half - Los Angeles ... - 0 views

articles.latimes.com/...la-et-abc-news27-2010feb27

ABC News Cuts Bureau Lay-offs Journalists Digital

shared by Theresa de los Santos on 02 Mar 10 - Cached
  • Theresa de los Santos on 02 Mar 10
     
    "As part of the deep cuts announced this week at ABC News, the network plans to eventually close all of its physical bureaus around the country except Washington and halve the number of its domestic correspondents."
ethan tussey

Redbox: Is the movie biz doomed to relive the Napster nightmare? | The Big Picture | Lo... - 0 views

latimesblogs.latimes.com/...re-for-the-movie-business.html

2009 DVD Film Industry Redbox

shared by ethan tussey on 28 Oct 09 - Cached
  • Warners has even gone further, saying it would impose the same restrictions on Netflix and other DVD by-mail subscription providers unless they agreed to a "day-and-date revenue sharing option."
  • here's no way of getting around the fact that the studios who are trying to put the muscle on Redbox are making the same mistakes the music business made nearly a decade ago when it attempted -- and failed, quite spectacularly -- to squash unauthorized downloading of music by destroying the dreaded Napster Web file-sharing service.
  • At some point we'll have a longer, perhaps more intriguing discussion about why so many people have gone from buyers to renters.
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