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ethan tussey

MediaPost Publications Nielsen To Eliminate Live-Only Local TV Ratings 03/31/2010 - 0 views

www.mediapost.com/publications

2010 Measurement Nielsen

shared by ethan tussey on 31 Mar 10 - Cached
  • For the better part of 50 years, advertisers have used live-only as their currency. In the last few years, Nielsen has added new streams of program data to account for time-shifting. But few, if any, advertisers made deals on these other metrics.
  • From a TV station's perspective, Thomas says, live-plus-same-day viewing "is more reflective of the way people are consuming TV these days." About 60% of time-shifted viewing occurred during the same day, usually within a few minutes of the live airing.
  • ethan tussey on 31 Mar 10
     
    Big changes in measurement methodologies. Refocus on time-shifting measurement.
kkholland

In Super Bowl ads, laughs beat out sex - Sports - MiamiHerald.com - 0 views

www.miamiherald.com/...1470011.html

superbowl ads tv metrics tivo measurement media sex humor audience

shared by kkholland on 09 Feb 10 - Cached
  • kkholland on 09 Feb 10
     
    Article discusses highest ranked superbowl ads by DVR reply, and highlights both media and audience trends, as well as the difficulties of measurement.
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