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Among those commercials consistently deemed most effective, memorable and talked-about during the Super Bowl, many were created or suggested by consumers - or produced internally by the sponsors - rather than the work of agency professionals.

"She's a student at a northern university and says she doesn't know anyone who watches TV, with the possible exception of the X Factor finals, because "watching it online means you can avoid the annoying ads and you can watch whatever you want whenever you want"."

"the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""

Article predicts a steady increase in spending on digital advertisers by local companies through 2014, as well as a decrease in money spent on traditional ads.

Google recently acquired one of the largest mobile ad companies, perhaps indicating that the nascent industry could take off in the next few years.

News Corp. chairman and CEO Rupert Murdoch says that the debate over the preeminence and importance of content in the digital era is over. "Content is not only king. It is the emperor of all things electronic," he said, adding that consumers are ready to pay for quality content."

"ABC News content is being added to Hulu on its own dedicated channel. Short and long form programming from Good Morning America, ABC World News with Diane Sawyer, Nightline, This Week, 20/20 and Primetime will be available, as well as select programming from ABC News' digital channel ABC News Now."

Hulu is free Internet TV in a sea of subscription. The portal is said to be making very little once all money is divided up among its partners.

On demand March Madness coverage is one of the legitimate cultural viewing events that has grown on the digital platform and for workplace viewing.