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"At first glance of Friday's Los Angeles Times, you might think the Mad Hatter has taken over the newspaper. Johnny Depp's colorful character in Disney's new film "Alice in Wonderland" dominates a faked front page, which includes the paper's traditional flag and two stories that appeared in the paper last month. Los Angeles Times spokesman John Conroy said the "cover-wrap" was an "unusual opportunity to stretch the usual boundaries and design an innovative ad designed to create buzz." Roy Peter Clark, a senior journalism scholar at the Poynter Institute, said tough economic times and lower ads sales have forced newspapers to tear down the ethics wall that separated a paper's front page from advertisers."

Xbox draws more users per hour than most cable channels. MSFT wants to blur boundaries between gaming and cable by providing more video content.

"The front page of Friday's Los Angeles Times was taken over by an ad for Disney's "Alice in Wonderland." The ad, which featured Johnny Depp's Mad Hatter character, was superimposed over a mock front page. The paper's real A1 appeared behind it. "We worked very closely with Disney to come up with an exceptional and distinctive way to help them open 'Alice in Wonderland,'" John Conroy, a spokesman for the LAT, told The Wrap's Sharon Waxman. "It was designed to create buzz, and to extend the film's already brilliant marketing campaign. "

"The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement for the new movie, "Alice in Wonderland." The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally. Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.