Skip to main content

Home/ Media Industries Project - Carsey Wolf Center/ Group items tagged Advertising

Rss Feed Group items tagged

Rebekah Pure

Does Apple's IPad Take a Bite Out of Web Advertising? - Advertising Age - DigitalNext - 0 views

  •  
    The Apple iPad doesn't support Adobe Flash, which means that many online advertisements won't reach people using the Apple iPad. Seems like the iPad will really change the advertising game, and not sure how it will unfold. I also wonder if Apple will incorporate adobe flash in the next version.
Theresa de los Santos

NBC Rations Olympics Content While Social Media Grouses - 1 views

  •  
    "Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."
Ryan Fuller

Why The Future Of Game-Related Advertising Looks Like EA's Dr. Pepper Deal | paidContent - 0 views

  •  
    Analysts are changing their forecasts on the growth of the in-game advertising industry. 
Julian Gottlieb

Supreme Court Ruling to Deliver $300M In Media Advertising - 0 views

  •  
    The impact of the Supreme Court's recent ruling on political advertising and corporations could be an increase in revenues for local TV news stations.
scwalton

Sun-Times CEO Jeremy Halbreich talks about paper's turnaround - chicagotribune.com - 0 views

  •  
    "Halbreich describes the Sun-Times Media ownership group, which includes Chicago Blackhawks owner and liquor distributor Rocky Wirtz, as "entrepreneurial" and "closer to the business" than previous directors. "They've got great ideas," Halbreich said. "Also (they have) local contacts with major advertisers. We have board members who know folks really well. They pick up the phone, they call someone and the next day Barb Swanson, our senior VP for advertising, is sitting in the office talking about marketing opportunities.""
Ethan Hartsell

A Gradual Rebound for Local Advertising - ClickZ - 1 views

  •  
    Article predicts a steady increase in spending on digital advertisers by local companies through 2014, as well as a decrease in money spent on traditional ads.
Rebekah Pure

Wall Street Journal New York Section Eyes New York Times - Advertising Age - MediaWorks - 0 views

  •  
    The Wall Street Journal will introduce a New York metro section in April, which will compete with the New York Times for advertising dollars.
Ryan Fuller

Some News Outlets Ready to Try Charging Online Readers - NYTimes.com - 0 views

  •  
    A very small number of news organizations, including The Wall Street Journal, The Financial Times and Newsday, already charge online readers, each with a system developed largely in-house, and The New York Times announced recently that it planned to do the same. But with advertising plummeting, many other publishers eager for a new source of revenue are considering making the switch, despite the risk of losing audience and advertising.
Ethan Hartsell

Super Bowl marketers go all out to create hype, online buzz - 0 views

  •  
    Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).
chris_seaman

FT.com / UK / Business - Ofcom to revisit TV advertising rules - 0 views

  •  
    UK regulators are considering relaxing rules that require public service broadcaster to sell advertising in their allotted commercial time at any cost.
Amber Westcott-baker

Ad Network Vets Now Trying to Clean Up Their Acts | Epicenter | Wired.com - 0 views

  •  
    "Consumers who have been misled by advertisements into buying expensive products or services - or who are just plain irked to be confronted by yet another cheesy ad about working at home - might wonder where those ads are coming from, and why they appear on otherwise respectable websites. The answer is complicated, but becoming less so."
Ethan Hartsell

Olympic Sponsors Reach Out Through Facebook, Twitter, YouTube - 0 views

  •  
    Sponsors are looking to generate buzz for ads through social media, hoping to repeat the success of Super Bowl advertisers who expanded their audience by using social networking sites to spread ads.
Ethan Hartsell

CBS Makes Floor Challenge to Gloomy Findings at ANA Meeting - 0 views

  •  
    A researcher from CBS opposed reports at an Association of National Advertisers meeting that advertisers are spending less on television ads than they have in the past.
scwalton

Detroit Red Wings Make Game Programs Interactive With QR Codes - 0 views

  •  
    "the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""
Ethan Hartsell

Sony generates over £1m in sales through Twitter - 0 views

  •  
    Sony's Twitter account has generated over 1 millions British pounds in sales, and is especially effective at advertising in conjunction with traditional advertising platforms.
Ethan Hartsell

U.S. Advertising to Rise 3.5% in 2010, Barclays Says - 0 views

  •  
    As the economy recovers, advertising spending for print, television, and online media is expected to increase this year.
Theresa de los Santos

Movie Studios Rebuff CBS' Super Bowl Ad Price - 1 views

  • TV, Universal Studios, Paramount Pictures, Disney, Super Bowl, Advertising, Sports, Media, Movies
  •  
    While you will get to see Tim Tebow during the Super Bowl commercials, you'll be missing out on several studios' blockbuster ads.Commercials were cheaper this year, but the $3 million price tag did not attract many movie studios.
Rebekah Pure

Don't Google away your privacy rights - 0 views

  •  
    The FTC certainly forgets that some companies were create to sell advertising space.
Rebekah Pure

Help EFF Research Web Browser Tracking | Electronic Frontier Foundation - 0 views

  •  
    We all know that websites gather information about our computer, which advertisers use to target us. The experiment linked to this article actually tells you how much identifiable information you're providing when you go to websites. I find it pretty amazing.
chris_seaman

Ads to Play Bigger Role in Future Mobile Apps, Says Gartner - PC World Business Center - 0 views

  •  
    Advertising is expected to play a larger role as a revenue source for iPhone application developers as users become less willing to pay for the applications themselves.
1 - 20 of 113 Next › Last »
Showing 20 items per page