Los Angeles Times Front Page Taken Over By Disney Ad - 0 views
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Theresa de los Santos on 07 Mar 10"The front page of Friday's Los Angeles Times was taken over by an ad for Disney's "Alice in Wonderland." The ad, which featured Johnny Depp's Mad Hatter character, was superimposed over a mock front page. The paper's real A1 appeared behind it. "We worked very closely with Disney to come up with an exceptional and distinctive way to help them open 'Alice in Wonderland,'" John Conroy, a spokesman for the LAT, told The Wrap's Sharon Waxman. "It was designed to create buzz, and to extend the film's already brilliant marketing campaign. "