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"At first glance of Friday's Los Angeles Times, you might think the Mad Hatter has taken over the newspaper. Johnny Depp's colorful character in Disney's new film "Alice in Wonderland" dominates a faked front page, which includes the paper's traditional flag and two stories that appeared in the paper last month. Los Angeles Times spokesman John Conroy said the "cover-wrap" was an "unusual opportunity to stretch the usual boundaries and design an innovative ad designed to create buzz." Roy Peter Clark, a senior journalism scholar at the Poynter Institute, said tough economic times and lower ads sales have forced newspapers to tear down the ethics wall that separated a paper's front page from advertisers."