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"IAC-owned local guide network Citysearch is expanding its local listings ad service CityGrid through a partnership with search marketer OrangeSoda. Citysearch is also providing an investment in Utah-based OrangeSoda, the amount of which is undisclosed. The move is part of a more aggressive effort by Citysearch to attract more ad dollars from local businesses. While Citysearch has been around for 15 years and has often catered to local online advertisers across a dozen city-centric sites, many other outlets are similarly stepping up their outreach to small marketers too. With CityGrid, Citysearch isn't trying to beat those other directory and local blog sites; it believes it can get those competitors to join them."