Coca-Cola's Super Bowl Ad Plans Include Social Media - Media Decoder Blog - NYTimes.com - 0 views
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Theresa de los Santos on 29 Jan 10In a Webcast news conference, Coca-Cola executives discussed how they intend to incorporate philanthropy and the social media into their Super Bowl ad plans. The social media component will come courtesy of Facebook, which is teaming up with Coca-Cola for the initiative.