marketing

A dispute that could affect the roll-out of broadband over power lines, which some hope will one day compete with cable and DSL services, went before a federal appeals court on Tuesday, but no immediate resolution occurred

A couple of the questions that always comes up is about the process of link building. What is the purpose and how is it done?

The Tennessee Valley Authority could be generating more "alternative" energy for less cost, if only the public wasn't so enamored with wind and solar power. Methane gas, formed as human and animal waste or garbage decays, produces more power dollar for dollar. It's half as expensive as wind power and a tenth the cost of solar power, according to TVA figures. But, coming from a stinky mess, it lacks appeal to the rate-paying public. TVA depends on ratepayers' choosing to pay extra to help fund alternative energy sources. "From a marketing viewpoint, it's hard to promote," said Jim Keiffer, TVA senior vice president of marketing. ... That's why TVA's program, Green Power Switch, available through distributors including Nashville Electric Service, requires that at least half the energy it creates come from the favorites: solar and wind.

Business marketing is the practice of organizations , including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or b-to-b marketing, for short.

This is probably one of the most asked questions of marketing agencies and consultants. If you google the phrase, there are almost 17 million results. Guess it's on peoples' minds, eh?

The analysis shows that emotional appeals are used little in advertisements targeted at the selected market and that advertisements in which the brand clearly is displayed in combination with positive emotional appeals are rare.

This week Nielsen Media Research fielded countless calls from networks and agencies alike in regards to the processing method for commercial ratings. After this year's broadcast upfront was negotiated almost entirely using the new currency of "C3," which measures who watched commercials live plus three additional days of time-shifted viewing, the idea was that more accountability would be brought to the TV-buying process.

Marketing .. practitioners attempting to implement the process often find their progress impeded by a variety of barriers. This analysis exposes three levels of barriers to effective business-to-business marketing planning, relating to (i) organizational infrastructure, (ii) the planning process and (iii) implementation. These barriers reflect the synoptic nature of planning in many organizations. Synoptics - similarity in word choices and event placement shows an interrelationship. The synoptic problem concerns how this interrelation came to pass and what the nature of this interrelationship is.- - apparently.

The world is lost...
now climate change is also responsible for the devastation of the fashion industry...

2nd life may not be the best virtual engine for business marketing

According to JupiterResearch's recently released report, "Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted "cookies", which are small files often deposited on their computers by Web sites they visit.