Web Business Marketing Blog » Blog Archive » Webinars - an idea whose time ha... - 0 views
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While there are many ways to set-up and manage online events, here’s what’s working well for us in our webinar programme: Weekly events at a fixed time slot (identified through a user survey). Limit events to one hour (timeslot identified through user feedback). A few minutes introduction, followed by a main presentation of 30-40 minutes and 15-20 minutes of questions. Strictly time manage the event (punctual start, completion on time). Beware of time zones - we usually have participants across 10 to 15 timezones. Limit sound to host and speakers. Participants can chat only (handling 100 sound cards & microphones online does not provide a good webinar experience). A chat pod allows participants to introduce themselves at the start of the event. A second chat pod allows users to submit questions. Questions are addresses one at a time at the end of the presentation - never during the presentation. Before the event, speakers are briefed on the use of the Adobe system and a protocol for the event is agreed. After the event, we circulate slides, the link to a recording, an answer to a question not address. There are so many ways to keep users engaged, and gradually build a vertical community around the topic of the webinar.