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Doris Reeves-Lipscomb

How To Increase Twitter Engagement By 324% [INFOGRAPHIC] - AllTwitter - 0 views

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    Great infographic by Shea Bennett on December 16, 2013 on how to increase Twitter success Section on what to tweet is interesting, i.e., engagement is 200% higher for tweets with image links, 21% higher when you ask a question, 86% higher when you ask readers to retweet, and 17% higher if tweets are 100 characters or less. Another assertion: Get real followers. It's better to have 100 real followers who engage than 1000 random followers who do you no good. Real followers are more likely to buy from you, will want updates on products, will offer ideas and feedback, etc.
Doris Reeves-Lipscomb

HOW TO: Turn Slacktivists into Activists with Social Media - 0 views

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    Very interesting blog post on how to convert casual readers into activists on Mashable by Geoff Livinston, May 13, 2010. 1. Stop thinking of them as slacktivists 2. Steward people up the Twitter engagement ladder from very low involvement (reads the tweet) to medium (retweets) to high (makes a donation or takes action) or very high (takes action and actively encourages others to do so). 3. Reevaluate the donor funnel to see where people are talking about issue online, listen, reflect back on what you're hearing, invite small acts of engagement, thank people and tell them the difference their acts made, listen some more, invite them to speak... 4. Shift your attitude to understand what hot buttons are to trigger support, cultivate them and make them feel appreciated. 5. Create new calls to action.
Lisa Levinson

Recent grad: 'Leaning In' helped me land a job - CNN.com - 0 views

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    Julia Carpenter is a recent college graduate and in her first job. She describes how Lean In helped her, but how her generation does have other issues it doesn't address.Interesting piece on generational divide and view of job hunting while at the same time some issues remain the same.
Doris Reeves-Lipscomb

Graduates Cautioned: Don't Shut Out Opposing Views - NYTimes.com - 0 views

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    Commencement speeches at different colleges, June 15, 2014 Harvey Mudd College Beth Shapiro, evolutionary biologist "Your unique education has prepared you for careers at the cutting edge of innovation. This is both good news and bad news. It's good news because you're probably going to find a job, it will pay well, and it will be intellectually fulfilling. It's bad news because whatever you thought you were training for when you started this exercise might not actually exist anymore. Five years ago, when you guys were deciding where to go to college, there were very few mobile-app developers or big-data architects, and there certainly weren't any chief listening officers for social media outlets. It's hard to imagine where the next five years will go, but it's kind of fun to do so. ... Who knows, but you guys are going to be among the people that are actually making it happen. And it'll be awesome, as long as you're willing to take some risks and step outside of your comfort zone. When an opportunity arises, take it." UNC at Chapel Hill Atul Gawande, doctor and writer "Ultimately, it turns out we all have an intrinsic need to pursue purposes larger than ourselves, purposes worth making sacrifices for. People often say, 'Find your passion.' But there's more to it than that. Not all passions are enough. Just existing for your desires feels empty and insufficient, because our desires are fleeting and insatiable. You need a loyalty. The only way life is not meaningless is to see yourself as part of something greater: a family, a community, a society. ... the search for purpose is really a search for a place, not an idea. It is a search for a location in the world where you want to be part of making things better for others in your own small way. It could be a classroom where you teach, a business where you work, a neighborhood where you live. The key is, if you find yourself in a place where you stop caring - where your greatest conce
anonymous

The Research and Science Behind a Perfect Blog Post - 0 views

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    "Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It's a bit different than writing about perfect tweets or ideal Facebook posts. There's nowhere to hide when you're blogging about perfect blogging. So I hope you'll still trust the advice here even if you don't find this post itself to be flawless. I'm sure we'd all love for each of our blog posts to be absolute perfection-however it is that you measure perfection-so I researched all the necessary info to get us started on the path to perfection. I'll cover headlines and length and visuals and so much more below. how close are you to creating the perfect post already?"
Doris Reeves-Lipscomb

TIME GOES BY | Internet Advertising and My Brain Health - 0 views

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    Ronni Bennett's blog on As Time Goes By explores how all the automatic devices on sites from NYT and AARP and Daily Kos that involve popups, slide down covers, and sound are disrupting our concentration and brain health, and how the disruptions on these sites are creating longer-lasting interruptions in our ability to concentrate and think. September 10, 2014
Doris Reeves-Lipscomb

Rachel Happe - How To Drive Even More Engagement. - 0 views

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    A really wonderful look at community engagement--how to measure, make it happen, etc. Rachel Happe, Community Roundtable.
Doris Reeves-Lipscomb

Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media | Inc.com - 0 views

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    Very scary video (4 minutes) by Mark Cuban on how privacy is violated because digital history is retained forever. Inc. how ownership shifts from author to recipient who may misuse it in any # of ways. Of course, Cuban is developing erasure apps that delete texts after a certain amount of time. Talks about tweets in particular. Unfollowing people who could be sending wrong message.
Doris Reeves-Lipscomb

Using Algorithms to Determine Character - The New York Times - 0 views

  • Increasingly, they judge our character.
  • Upstart has over the last 15 months lent $135 million to people with mostly negligible credit ratings. Typically, they are recent graduates without mortgages, car payments or credit card settlements.
  • ZestFinance, is a former Google executive whose company writes loans to subprime borrowers through nonstandard data signals.
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  • someone has ever given up a prepaid wireless phone number. Where housing is often uncertain, those numbers are a more reliable way to find you than addresses; giving one up may indicate you are willing (or have been forced) to disappear from family or potential employers. That is a bad sign.
  • Character (though it is usually called something more neutral-sounding) is now judged by many other algorithms. Workday, a company offering cloud-based personnel software, has released a product that looks at 45 employee performance factors, including how long a person has held a position and how well the person has done. It predicts whether a person is likely to quit and suggests appropriate things, like a new job or a transfer, that could make this kind of person stay.
  • characterize managers as “rainmakers” or “terminators,”
  • “Algorithms aren’t subjective,” he said. “Bias comes from people.”
  • Algorithms are written by human beings. Even if the facts aren’t biased, design can be, and we could end up with a flawed belief that math is always truth.
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    blog post by Quentin Hardy, NYT, on how new companies developing algorithms are using them to loan money to people who are better risks than their financial circumstances might suggest, track high performers in sales jobs to find the indicators of their success for export and use by other employees, etc. July 26, 2015
Doris Reeves-Lipscomb

Attack of the Killer Algorithms - "Algo Duping 101″ » Medical Quack - at Ducknet Services - 0 views

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    how they are microseconds ahead to make financial moves. Talk by Kevin Slavin, how Algorithms Shape Our World.
Lisa Levinson

IS UNIT WEB SITE - IPTS - JRC - EC - 0 views

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    Web site for Digital Competence: European-wide validation for all levels of learning "Objective:  Identify the key components of Digital Competence (DC) in terms of the knowledge, skills and attitudes needed to be digitally competent; Develop a DC framework/guidelines that can be validated at European level, taking into account relevant frameworks currently available; Propose a roadmap for the possible use and revision of a DC framework for all levels of learners. Outcomes: (1) a consolidated draft proposal for a DC framework, applicable at all levels of education, including non-formal settings (2) roadmap on how to realise and revise the DC framework. Rationale: With the 2006 European Recommendation on Key Competences (Official Journal L 394 of 30.12.2006), Digital Competence has been acknowledged as one of the 8 key competences for Lifelong Learning by the European Union. Digital Competence can be broadly defined as the confident, critical and creative use of ICT to achieve goals related to work, employability, learning, leisure, inclusion and/or participation in society. DC is a transversal key competence which, as such, enables acquiring other key competences (e.g. language, maths, learning to learn, creativity). It is amongst the so-called 21st Century skills which should be acquired by all citizens, to ensure their active socio-economic participation in society and the economy. Major questions: What are the key components of DC and what kind of knowledge, skills and attitudes people should have to be digitally competent, today and in the future? how can and/or should the development of this competence be validated at European level within a lifelong learning context, thus encompassing formal education, non-formal and informal learning and the world of work? "
Lisa Levinson

Page 64 of Harvard Business Review - 0 views

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    good diagram of automation and humans and how to make sure you are always relevant. Outlines how you can step up, step aside, step in, step narrowly, or step forward.
Doris Reeves-Lipscomb

Grouping and Collaborating with Social Tools - CLMOOC 2015 - 0 views

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    Very nice blog post by clmooc on how to use Twitter, Google+ community, and Google Hangouts with Mashable guide/video links on how to do each. Great for DIY online learners.
Doris Reeves-Lipscomb

You're Probably Getting Scammed By the Crowdsourced Hive Mind - CityLab - 0 views

  • researchers found that reviewers are easily manipulated by “social influence bias,” a feedback loop in which positive reviews beget more positive reviews
  • The Italian newspaper Italia a Tavola recently proved how necessary that enhanced insight is. Staffers scammed the ratings system by creating a profile for a fake restaurant in Moniga del Garda then posting 10 glowing ratings (under different usernames) over the course of a month, Jezebel reported. Within weeks, La Scaletta had the highest TripAdvisor ratings in town—despite the fact that it didn’t exist.
  • Why were people so quick to take the reviews at face value? “Stories that come from other people [are viewed as] much more believable than information from companies, because our working assumption is that [individuals] don't have an ulterior motive,” says Sarah G. Moore, assistant professor of marketing at the University of Alberta. Additionally, given a lack of identifying information, we
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    Interesting article by Jessica Leigh Hester, July 7, 2015 on CityLab that shows impact of "social influence bias" in crowdsourced opinions--good case for crap detection. Don't know how to get around it except look at other review sites, business's website, etc.
Doris Reeves-Lipscomb

How Curiosity Leads to Creativity -- Science of Us - 0 views

  • We live in a culture that very much fetishizes passion and certainty. I think sometimes people lose their way in the creative path because they’re being told to follow their passion. It can be a really cruel piece of advice
  • Forget about the notion of passion, and give your attention to your curiosity. Passion burns hot and fast, which means it can come and go
  • I have followed things in my life that barely had a pulse, but it was the only thing that was there that day
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  • But part of that path, of leading a creative life, is to believe that there’s a reason that you’re into this thing, whatever it is.
  • Every time I hear someone talk about discipline all I see is the scratch marks on the walls they left with their fingernails. All that anxiety. You’ve got to take it easy on yourself. You’re doing an inherently weird thing. You’re investing time and money into making something that nobody asked you to do. It’s inherently a wacky thing to do. You’re going to have strange feelings, especially about the uselessness of it all. But then you think, I’m going to stay with it, because it’s more interesting than anything else.
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    Really a wonderful summation of how curiosity leads to creativity--interview with Elizabeth Gilbert by Melissa Dahl, September 23, 2015
Doris Reeves-Lipscomb

Reinventing the LMS Market - Again | 2015-09-28 | CLOmedia - 0 views

  • here has also been an explosion of written content, published in blogs and articles, all generally easy to find and curate with mobile tools, social media and various products that recommend content. This new digital world now offers a veritable ocean of free or nearly free content, often authored by experts, seasoned professionals, business leaders and well-known academics. It’s not a world most traditional learning management systems, or LMS, were designed to manage.
  • struggle to help employees find, manage and track all the new content on the Internet.
  • learning today is often learner-driven.
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  • new LMS might be a video learning portal to which anyone can add links, a content aggregation tool, new open learning platforms, or an IT-developed platform that takes existing IT tools and extends them into knowledge management.
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    Very interesting blog post by Josh Bersin on how LMS is figuring out how to organize content generated by employees from online and other sources for corporations/employers
Doris Reeves-Lipscomb

Rethinking Twitter in the Classroom | Vitae - 0 views

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    nice blog post on how Twitter does encourage learning and how it should be introduced into class along with other requirements students should consider before enrolling in the class, Kelli Marshall, lecturer at DePaul University, June 2015, Chronicle HE
Doris Reeves-Lipscomb

How One Patient Researched Her Own Cure - Next Avenue - 0 views

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    Quite unbelievable yet it did happen with one patient in California who cracked her own DNA code to discover a mutation that was responsible for several conditions that she has and how it and her current lifestyle are possible with digital technology. This is beyond inspirational!
Lisa Levinson

Home Economics: The Link Between Work-Life Balance and Income Equality - The Atlantic - 0 views

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    From the Atlantic July/August 2013 edition by Stephen Marche "Men's absence from the conversation about work and life is strange, because decisions about who works and who takes care of the children, and who makes the money and how the money is spent, are not decided by women alone or by some vague and impersonal force called society. Decisions in heterosexual relationships are made by women and men together. When men aren't part of the discussion about balancing work and life, outdated assumptions about fatherhood are allowed to go unchallenged and, far more important, key realities about the relationship between work and family are elided. The central conflict of domestic life right now is not men versus women, mothers versus fathers. It is family versus money. Domestic life today is like one of those behind-the-scenes TV series about show business. The main narrative tension is: "how the hell are we going to make this happen?" There are tears and laughs and little intrigues, but in the end, it's just a miracle that the show goes on, that everyone is fed and clothed and out the door each day." He goes on to criticize Sheryl Sandberg for perpetuating an outdated model of women acting like men to get ahead. Marche advocates for a new paradigm of family friendly policies that reflect the reality of today - couples making decisions based on economic and social factors, not whether they will get to the C suite.
Doris Reeves-Lipscomb

Why Ed Tech Is Not Transforming How Teachers Teach - Education Week - 0 views

  • teachers are far more likely to use technology to make their own jobs easier and to supplement traditional instructional strategies than to put students in control of their own learning. Case study after case study describe a common pattern inside schools: A handful of "early adopters" embrace innovative uses of new technology, while their colleagues make incremental or no changes to what they already do.
  • numerous culprits
  • Washington-based International Society for Technology in Education
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  • project-based unit on social-justice movements
  • Their goal: Produce independent research papers on topics of their choice, then collaboratively develop a multimedia presentation of their findings with classmates researching the same issue.
  • cloud-based tool called Google Slides
  • prepare written text (61 percent of respondents reported that their students did so "sometimes" or "often") conduct Internet research (66 percent), or learn/practice basic skills (69 percent).
  • "job-embedded" professional development
  • "most teachers [at the school] had adapted an innovation to fit their customary practices."
  • "second order" obstacles.
  • expanding teachers' knowledge of new instructional practices that will allow them to select and use the right technology, in the right way, with the right students, for the right purpose.
  • eachers and students in the small-scale study were found to be making extensive use of the online word-processing tool Google Docs. The application's power to support collaborative writing and in-depth feedback, however, was not being realized.
  • "We're telling teachers that the key thing that is important is that students in your classroom achieve, and we're defining achievement by how they do on [standardized] tests," she said. "That's not going to change behavior."
  • Far more rare were teachers who reported that their students sometimes or often used technology to conduct experiments (25 percent), create art or music (25 percent), design and produce a product (13 percent), or contribute to a blog or wiki (9 percent.)
  • "The smarter districts use those teachers to teach other teachers how to integrate tech into their lessons,"
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    Great article on why more progress in the classroom isn't happening with student-centered uses of technology. June 10, 2015 Edweek, quotes Larry Cuban.
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