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Copyblogger post by Demian Farnworth on how children's books help you define your business message. December 2013 "As you read: Look at the emotions. What core emotion is behind each story? Is it fear? Joy? Sadness? Anger? Look at the characters. Who is the main character? Is he or she likeable? Who are the supporting characters? Who is the enemy of the main character? Look at the conflict. What does the main character want? What obstacle is stopping the main character from getting what he wants? How does the story end? Look at the language. The short words. The short sentences. The short paragraphs. The repetition and alliteration."

blog post by Quentin Hardy, NYT, on how new companies developing algorithms are using them to loan money to people who are better risks than their financial circumstances might suggest, track high performers in sales jobs to find the indicators of their success for export and use by other employees, etc. July 26, 2015

An interesting assessment of how stage fright was picked up and reported in thousands of tweets elevating a single appearance into an epic disastrous event, and how absence from Twitter by the presenter, compounded the error. If anyone thinks that social media can be ignored, they need to read this blog post. Love the quote below from Chris Taylor about how the communications game has changed: It's Twitter, the Internet's first responder, that is primarily responsible for changing the laws of media physics. There are just too many witty things to be said in the space of 140 characters, especially with a moment as shadenfreude-filled as this. Thousands got the Bay-bashing bug, and I certainly wasn't immune. (Hey, it's not every day that a parody of that Aerosmith tune from Armageddon pops up complete in your head.)

blog post in 2005 about how difficult it was to keep up with all the blogs! "I don't want to lie any more. I don't want to feel guilty any more. So let me tell you flat out: There are too many blogs I like and too many people I like to making "keeping up" a reasonable expectation, any more than you should expect me to keep up with Pokemon characters or I should expect you to keep up with Bollywood movies. I'm not going to feel guilty any longer about my failure. I will read your blog on occasion, either because I've been thinking of you or because something reminded me of you. Maybe it'll be because you sent me an email pointing to a post you think I'll enjoy. Go ahead! I'd love to hear from you."

blog by Maggie Jackson, on Forbes 100 list of websites for women. Written June 6, 2012. "Encore careers drive to the heart of who we are, and who we want to be. We can't google the answers to such dilemmas. Earlier in the day, I'd attended a rehearsal at the Yale School of Drama for Waiting for Godot. Asked how she prepared for a role, one student said: 'I look for the character's super-objective. What is the essence of what this character seeks?' I shared her words with my classmates, because in an age of career fluidity, we are always shaping and reshaping our life roles. Today, 31 million workers ages 44 to 70 want an 'encore' career that combines income, impact and meaning, according to the think-tank Civic Ventures. On average, they will take 18 months - and a likely pay cut - to make the change. Twelve million in this age group are interested in starting a non-profit or social venture. In this time of invention and insecurity, we need to take the time to think about our next steps. We need to have patience with ourselves."

Great infographic by Shea Bennett on December 16, 2013 on how to increase Twitter success Section on what to tweet is interesting, i.e., engagement is 200% higher for tweets with image links, 21% higher when you ask a question, 86% higher when you ask readers to retweet, and 17% higher if tweets are 100 characters or less. Another assertion: Get real followers. It's better to have 100 real followers who engage than 1000 random followers who do you no good. Real followers are more likely to buy from you, will want updates on products, will offer ideas and feedback, etc.

It is ironic that this article on password vulnerability was published today. Mat Honan, Wired, August 11, 2015.

Very interesting blog post by Kevin O'Keefe on getting followers on Twitter, March 10, 2014. Offers 13 tips on using Twitter well including using your own name, not your law firm's name; focusing on a niche to tweet about; setting up a RSS news reader such as Feedly to gather information for you to tweet on; leaving enough characters for a retweet, etc. Food for thought for us at Studio.

article by Walter Chen, Inc. Excerpt: "The most important character trait of a leader isn't where she went to school or her IQ. It's one that you're more likely to associate with a boring person than a Silicon Valley star: predictability. The more predictable you are, day in and day out, the better." The article It isn't as much about predictability as it is leaders establishing clear direction and getting out of the way of employees to work autonomously in making the goals/vision come true. All backed up by big data that has changed Google's hiring practices.

Interview with Angela Flournoy where she recommends three short stories as the best she has ever read by Junot Diaz (Drown), Edwidge Danticant (Krik? Krak!) and James Baldwin's (Sonny's Blues).