Group items tagged

Bryan Eisenberg's blog about the About Us page and what to make sure is included in it. Interestingly, he doesn't seem to follow his own advice on his own About Us page!

Another About Us page resource

Tips for improving company pages in Linkedin--could apply to people pages too?

Susan Greene, a freelance writer and editor of web sites and articles, describes how creating a personal connection with potential customers is crucial on your About Us page. Tell stories, connect with visitors, be creative.

Another About Us page article

Article in Fortune about Google and innovation Story of Sheryl Sandberg "Take the case of Sheryl Sandberg, a 37-year-old vice president whose fiefdom includes the company's automated advertising system. Sandberg recently committed an error that cost Google several million dollars -- "Bad decision, moved too quickly, no controls in place, wasted some money," is all she'll say about it -- and when she realized the magnitude of her mistake, she walked across the street to inform Larry Page, Google's co-founder and unofficial thought leader. "God, I feel really bad about this," Sandberg told Page, who accepted her apology. But as she turned to leave, Page said something that surprised her. "I'm so glad you made this mistake," he said. "Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don't have any of these mistakes, we're just not taking enough risk." When a million-dollar mistake earns a pat on the back, it's obvious this isn't your normal corporation."

Interesting blog about About website pages

Tips for having an about us page that really gets people interested in doing business with you.

Focus on facts, figures, accomplishments. "Forget what you do. Customers don't care about what you do; they care about what they receive: solutions and benefits."

The Bog Tyrant's take on 12 of the Best About Us pages on the internet, and why he likes each of them.

Interesting blog by a blogger who has successfully blogged his way into making a living and sharing how to market your blog.

blog post by Donston-Miller, June 4, 2012 on how social changes how we work 1. website home pages (home pages less of a destination, Facebook timeline becoming more important) 2. Email--with built-in IM systems on Twitter, LinkedIn, and Facebook, email less important. Google+ users get tight integration on communication tools 3. Help desk call centers--moving to discussion forms on social networking platforms 4. Resumes-- "Now, social networks are basically living resumes. Or, looked at another way, you are your resume; what you post, how you interact, what you share, who your friends and followers are, and more all combine to demonstrate your value to a company." 5. PBXes--enterprise wide phone systems are affected by Skype and online chat and messaging features

Interesting blog post by Debra Donston-Miller on importance of social media metrics, April 4, 2012 1. Quality of fans/followers (organically targeting connections as followers react, reveal interests) 2. Social demographics (language, countries, age...) 3. Most popular pages, posts, and tweets 4. Page views and click-throughs (what gets read and shared) 5. Conversion (buy something, sign up for something, consume something

This page on learning from Life Reimagined is basically a handoff to organizations such as Coursera, iTunesU, Skillshare, and Unstuck app for people to learn online without tools they need to succeed. It is the least well developed of the Life Reimagined pages IMO.

Is this what we need to do on a regular basis with WLStudio? #EdChat http://www.facebook.com/EdchatPLN This is a different type of group - #Edchat is Twitter based. In their own words, "#Edchat is a hashtag discussion among educators from all over the world on education related topics. It happens every Tuesday at Noon EDT and 7PM EDT. To join us simply follow the #Edchat hashtag on Twitter!" The Facebook Page keeps users up on discussion topics, and provides additional resources.

home page for Groupaya wiki. Like their sun-ball being lifted overhead logo. Incredible # of pages of different resources here.

Great blog on website design--when to know it's done and requires only tweaking/updates by Pamela Wilson, March 2014. Emphasizes basics of home page, about page (which ours doesn't totally conform to), products/services (don't know anymore about how strong it is), and blog (credible job for us, I think).

blog post by Jennifer Gilhool, 6.4.2013 "You are connected to work 24/7. You don't need your lap top to be connected. You are connected via BlackBerry, iPhone and iPad to name just a few. These devices no longer provide flexibility. Instead, they tether you to the office. They enable you to work all the time and anywhere. And, now, many companies believe that is the definition of flexibility: "'What flexibility means today is not part time,' the head of work-life at one large organization told me recently. 'What people want is the ability to work anytime, anywhere.' That's true if your target labor pool is twenty-somethings and men married to homemakers. The head of HR at another large organization asked, when I described the hours problem, 'What do you mean, how can we get women to work more hours?'" - Why Men Work So Many Hours, Joan C. Williams, May 29, 2013 Harvard Business Review Why Your Manager Doesn't Want You To Innovate Ron Ashkenas Ron Ashkenas Contributor LinkedIn: Busting 8 Damaging Myths About What It Can Do For Your Career 85 Broads 85 Broads Contributor Someone has taken the "human" out of "Human Resources" departments across America. And, this behavior is not limited to operations in America. I work for a multi-national corporation that cannot seem to wean itself from the 24 hour work day. Colleagues in China often begin their day with a 6:00 a.m. meeting and end it with a meeting that begins at 10:00 p.m. or, worse, 11:00 p.m. To combat this problem, the company leadership agreed to a global meeting policy. The policy provides that global meetings should occur only between the hours of 6:00 a.m. and 9:00 p.m. and that no meetings should occur on Friday nights in Asia Pacific. Further, the policy provides a 10 hour fatigue rule. In other words, there should be 10 hours between your last meeting of the day and your first meeting on the next day. First, if you need a global meeting policy, you are in

Blog post by Deborah Shane "According to a CareerBuilder survey "hiring managers are using social media to get a glimpse at the candidate's behavior and personality outside of the interview, and are most interested in professional presentation and how the candidate would fit with the company culture. Here are five strategies anyone can use to 'advance and own their professional development'." First three of five strategies are online: 1) Use Facebook in a hybrid way. Facebook can be one of the most effective and diverse self marketing, branding and networking assets of all of the social platforms. Posting professional questions, article linking, Facebook chats and using the Notes Feature are all great ways to brand yourself on Facebook. 2) Brand your LinkedIn and Twitter pages content and information. Having a content rich, branded landing page on LinkedIn and Twitter can make a strong first impression. Complete your profiles and tell your story in your job history. This makes you more personable and shows people you are serious, professional and you want to be remembered. 3) Launch your own blog or guest blog for other strategic sites. This is one of the best ways to share how you think and show your knowledge and expertise, as well as highlight others in your field that you admire or want to emulate. Some of the free sites you can use are WordPress, Weebly and Wix.

Example of one page scrolling web site to tell a story--research plans, research results--populated with a little text and big graphics that move, make it very interesting. They suggest this is a better way to go than a PDF for sharing your story.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

interesting breakdown of attractive landing page for website, most of which we don't do

Article on how the book, Lean In, is impacting men and minority groups as well as women. Male Lean In groups have sprung up to discuss men's roles in promoting and supporting women, and minority groups have started Lean In Circles to address discrimination they have encountered (Asian groups).

Blog post on website maintenance, Ian Cleary, 2014. Need to consider these things on our website. 1. Are your page titles and descriptions configured correctly? 2. Are there pages indexed that shouldn't be? (and what to do about it) 3. Review your robots.txt 4. Review your sitemaps 5. Assess your website's performance