Group items tagged

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

blog post by Jennifer Gilhool, 6.4.2013 "You are connected to work 24/7. You don't need your lap top to be connected. You are connected via BlackBerry, iPhone and iPad to name just a few. These devices no longer provide flexibility. Instead, they tether you to the office. They enable you to work all the time and anywhere. And, now, many companies believe that is the definition of flexibility: "'What flexibility means today is not part time,' the head of work-life at one large organization told me recently. 'What people want is the ability to work anytime, anywhere.' That's true if your target labor pool is twenty-somethings and men married to homemakers. The head of HR at another large organization asked, when I described the hours problem, 'What do you mean, how can we get women to work more hours?'" - Why Men Work So Many Hours, Joan C. Williams, May 29, 2013 Harvard Business Review Why Your Manager Doesn't Want You To Innovate Ron Ashkenas Ron Ashkenas Contributor LinkedIn: Busting 8 Damaging Myths About What It Can Do For Your Career 85 Broads 85 Broads Contributor Someone has taken the "human" out of "Human Resources" departments across America. And, this behavior is not limited to operations in America. I work for a multi-national corporation that cannot seem to wean itself from the 24 hour work day. Colleagues in China often begin their day with a 6:00 a.m. meeting and end it with a meeting that begins at 10:00 p.m. or, worse, 11:00 p.m. To combat this problem, the company leadership agreed to a global meeting policy. The policy provides that global meetings should occur only between the hours of 6:00 a.m. and 9:00 p.m. and that no meetings should occur on Friday nights in Asia Pacific. Further, the policy provides a 10 hour fatigue rule. In other words, there should be 10 hours between your last meeting of the day and your first meeting on the next day. First, if you need a global meeting policy, you are in

This woman, Shellie Riley, advertises concierge servicees that consist of consulting, coaching, placement, FAQs, Pro bono financial aid, and contact us. A www.nerdconcierge.net service is advertised to start Spring 2013 but does not look active yet. Excerpt: "Our EDUCATIONAL CONCIERGE SERVICE packages comprehensive and customized support to families navigating any and all educational queries, concerns, choices and decisions from Pre-School to Post-Secondary learning. "

Workforce Productivity special advertising section for the The Wall Street Journal from Dow Jones Advertising department, Joe Mullich, May 8, 2013.

Ronni Bennett's blog on As Time Goes By explores how all the automatic devices on sites from NYT and AARP and Daily Kos that involve popups, slide down covers, and sound are disrupting our concentration and brain health, and how the disruptions on these sites are creating longer-lasting interruptions in our ability to concentrate and think. September 10, 2014

Traditional formats in Word or PDF are still preferred even by advertising and marketing executives

Very nice poster/advertisement from University of Phoenix on top ten skills for successful 21st century worker. Note emphasis on leadership, communication, global citizenship, entrepreneurialism, and accessing, analyzing and synthesizing information

Video by Clay Johnson on import of health information diet, big think website. April 24, 2013. Rescuetime.com--measures your intake of info on computer--makes you a more conscious consumer, how much time spending on email, Facebook, Twitter, etc. Loves samebox.com--for pay subscription service--advanced spam filter, only puts important messages before you, emails you a digest at the end of every day of everything else Trying to live an ad free lifestyle--just as expensive as paying for content. ex--Domino's pizza commercial convinces you to buy pizza instead of making dinner. Use ad block on firefox and chrome to reduce exposure to ads. Cut cable to stop exposure to TV advertisements--"makes for weird bar conversations sometimes"

I joined Sheryl N-B's Google circle and have wandered through her posts including her Connected Learner Manifesto (that I believe came from a Twitter request she made, subsequently summarized into Circle document). I wrote a couple of entries. Note that on this page advertising the PLP Live 2012 event, they stress the need to do "embedded job learning" with their learners. Makes me wonder if we need to be more specific about the types of transitions/situations we wish to help women with. Because all learning needs to be applied/reflected on/? to be owned and used as a springboard for the next phase? Writing reflections or doing representations of learning advance learning and certainly document waypoints but are they enough?

"In this article, I'm going to share with you 7 killer traffic strategies for attracting thousands of visitors to your website each and every week. They include: High-Profile Article Marketing Forum Marketing Ebook Syndication Video Marketing Viral Pushes Ad Swaps Paid Advertising"

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

"Women process information and make purchasing decisions differently than men: 59% of women feel misunderstood by food marketers; 66% feel misunderstood by health care marketers; 74% feel misunderstood by automotive marketers; 84% feel misunderstood by investment marketers 91% of women in one survey said that advertisers don't understand them 70% of new businesses are started by women The average black woman spends 3 times as much on beauty products compared with the average woman Women influence $90 billion dollars worth of consumer electronic purchases in 2007 61% of women influence household consumer electronic buying decisions Nearly 50% of women say they want more green choices 37% are more likely to pay attention to brands that are committed to environmental causes. 25% of all products in a woman's shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses 79% would try your product or service 80% would solidify their brand loyalty"

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

preferred resume formats by Marketing and Advertising executives

book by Robert Gellman and Pam Dixon on privacy issues. When data are used to construct "behaviorally based advertising," does that not violate our ability to participate online w/o interference and with freedom of movement?

How Twitter proves its value to political campaigns, journalists, and others required to respond in the moment to issues gathering momentum. Yet another example of how we become the product with our participation on Twitter being tracked by advertisers, campaigns, TV executives, etc.

This is a great site on #datapolitics, data mining to attract and influence votes in presidential elections. (goes with my interest in big data/algorithms) What is also neat is the 2.5 minute video used to explain a conference that was then upcoming in 2013. It has two people in two locations each raising the issues to be the focus of the conference. Well done mini-course or bite-size advertising.

Article in Fortune about Google and innovation Story of Sheryl Sandberg "Take the case of Sheryl Sandberg, a 37-year-old vice president whose fiefdom includes the company's automated advertising system. Sandberg recently committed an error that cost Google several million dollars -- "Bad decision, moved too quickly, no controls in place, wasted some money," is all she'll say about it -- and when she realized the magnitude of her mistake, she walked across the street to inform Larry Page, Google's co-founder and unofficial thought leader. "God, I feel really bad about this," Sandberg told Page, who accepted her apology. But as she turned to leave, Page said something that surprised her. "I'm so glad you made this mistake," he said. "Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don't have any of these mistakes, we're just not taking enough risk." When a million-dollar mistake earns a pat on the back, it's obvious this isn't your normal corporation."

I like the requirements on the freelance gig Modern Tribe advertises for on this page. I clicked on this heading on our WordPress dashboard wondering if they might offer the technical support that we need.

article written by Jason Forsythe for participating advertisers in the NYT, 2004. Yet it explains what Eli Lilly, CIA, and Ford do to use affinity groups (also called networking groups) to bring together employees based on country of origin, religion, physical disabilities, military service, age, sexual orientation and other parameters to organize their own learning events, attract business candidates, and marketing services/products to like communities.