Pinterest: Why Your Company Should Take An Interest - The BrainYard - - 0 views
-
Doris Reeves-Lipscomb on 13 Mar 13Explores value of Pinterest for business, Donston-Miller, March 6, 2012. Pinterest users are heavily women and younger (ages 25-44) Assessment: "Companies are finding themselves challenged to effectively marshal their externally facing social networking efforts, and most are likely focusing on Facebook and Twitter. So, with resources at a premium, should your company be paying attention to upstart social network Pinterest right now? The short answer is yes." Pinterest experiencing huge growth and now drives more traffic to Real Simple website than Facebook does. Caveat: Pinterest user boards overwhelmingly focus on food, fashion, home decor, and hobbies, things that are visual and usually visually appealing. "Pinterest is best used to inspire or remind... looking at capitalizing on Pinterest as a gift registry ...even if your company doesn't make or promote something highly visual ...it probably has something that can be visualized and put into context... data ...house infographics--things like data sets, visualization of data.... even with something like a technology company, there are always ways to visualize information in an engaging way."