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Great article by Susan Weinschenk, Brain Wise: Work better, work smarter, September 11, 2012, and why dopamine keeps us "seeking" when we already have enough information. excerpt: Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Do you think that if you could ignore your incoming email or messages you might actually be able to get something done at work? You are right!" ... "Instead of dopamine causing you to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes you to want, desire, seek out, and search. It increases your general level of arousal and your goal-directed behavior. From an evolutionary stand-point this is critical. The dopamine seeking system keeps you motivated to move through your world, learn, and survive. It's not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes you curious about ideas and fuels your searching for information. Research shows that it is the opioid system (separate from dopamine) that makes us feel pleasure." Turn off the cues - One of the most important things you can do to prevent or stop a dopamine loop, and be more productive is to turn off the cues. Adjust the settings on your cell phone and on your laptop, desktop or tablet so that you don't receive the automatic notifications. Automatic notifications are touted as wonderful features of hardware, software, and apps. But they are actually causing you to be like a rat in a cage. If you want to get work done you need to turn off as many auditory and visual cues as possible. It's the best way to prevent and break the dopamine loops. What do you think? How do you deal with dopamine loops? Are you willing to turn off your cues?