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Video on YouTube, posted May 9, 2013. "Style and aesthetics cannot rescue failed content." "Google Maps are visualization" helping people do something. "History of visualizing data is history of science" Not an aerie-faerie "Three things to inform your design--what you have to say and communicate, reader is not you and they will come with their own bias and assumptions, and data itself and what it has to say." Can communicate a lot of information very quickly--emotional impact, react to aesthetics of piece, presenting information in visual format is fastest way for them to engage with information." "Successful infographic tells a story. "Hero is one key element of piece." "Take complicated data and convert to something simple. Hours to seconds..." "Data are measurements of something" "Revelation--show us something we haven't seen before"