Creating partnerships for sustainability | McKinsey & Company - 0 views
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shared by Doris Reeves-Lipscomb on 16 Jul 14
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Doris Reeves-Lipscomb on 16 Jul 14Very good, practical article by Marco Albani and Kimberly Henderson, McKinsey & Company, July 2014 on companies and social groups joining forces to protect the environment. The seven tips to make such alliances successful work for all partnerships/odd couples IMO. 1. ID clear reasons to collaborate. "The effort needs to help each partner organization achieve something significant. Incentives such as 'we'll do this for good publicity' or 'we don't want to be left out' are not sufficient." -Nigel Twose, director of the Development Impact Department, International Finance Corporation, World Bank Group 2. Find a fairy godmother "It is important to have a core of totally committed, knowledgeable people who would die in a ditch for what the organization is trying to achieve." -Environmental NGO campaign head 3. Set simple, credible goals 4. Get professional help "It is very important to have an honest broker. The facilitator must be neutral and very structured and keep people moving along at a brutal pace. You need someone who can bring things to a close." -Darrel Webber, secretary general, Roundtable on Sustainable Palm Oil (RSPO) 5. Dedicate good people to the cause "If a company like ours believes something is strategic, then we resource it like it is strategic." -Neil Hawkins, corporate vice president of sustainability, Dow Chemical LOVE #5--HAVE SEEN "COLLABORATIONS" FAIL IN STATE GOVT. BECAUSE GOOD PEOPLE AND SENIOR LEADERSHIP WERE NOT BEHIND IT. 6. Be flexible in defining success "Partners think that collaboration will change the world. Then it doesn't, and they think that it failed. But often the collaboration changed something-the way some part of the system works and delivers outcomes. It is a matter of understanding the nature of change itself." -Simon Zadek, visiting fellow, Tsinghua School of Economics and Management, Beijing 7. Prepare to let go "I've been absent from the FSC since 1997.