Group items tagged

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

Advice from career consultant Alison Doyle, About.com's resident job search expert, about being specific in our resume for both ATS and human screeners

Blog post by Etienne and Beverly Wenger-Trayner on leadership groups within communities as act of service to lead group process. September 14, 2012 Need to do something like this in setting up Studio leadership roles that could be period specific, event specific, etc. See excerpt: The practice goes like this: everyone at a meeting belongs to a leadership group - and each group stewards one part of the learning process of the whole group. In this way leadership of the community meeting is distributed over the entire event. Leadership here is seen as an act of service, that is, not leadership in terms of telling others what to do, but helping the group develop itself as a learning partnership. We've seen these groups lead to some transformational turn-arounds in group dynamics and the learning potential. (Notwithstanding the times they flopped - which led us to learn a great deal!) We gave playful names to the groups in the spirit of making it a fun and inventive way of leading the process: agenda activists, community keepers, critical friends, social reporters, external messengers, value detectives. Over the years we've come to see that these groups can work well in lots of different contexts including group meetings, conferences, and long-term community development. Anywhere, that is, where there is an intention for collective learning.

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

article by Jenna Goudreau, Forbes staff, April 26, 2010 on how women are more social and specific action oriented while men are more strategic in their use of blogs, networks, etc.

article by Jenna Goudreau, Forbes staff, April 26, 2010 on how women are more social and specific action oriented while men are more strategic in their use of blogs, networks, etc. 

blog post on Mashable on how to create your online identity 5 tips 1. Google your name--see who you are competing against in terms of name recognition 2. Own your name--get LinkedIn profile and pictures to show up first by creating a name specific URL at LinkedIn 3. Block and tackle on social networks such as Facebook to only share certain info with the public or limit Facebook content to friends only. 4. Advance the ball forward--create some great content in the first page of results; some apps help with that--Brandyourself 5. Make your own plays--showcase your expertise in a blog post, answer a question on Quora or comment on an article.

Interesting article on free courses vs paid courses, and how charging for specific skill courses and rebroadcasts makes money and is becoming more prevalent.

paid vs free courses: online training business is attracting users and investors

article by Steve Daigneault, 2.15.2013 on what the Obama campaign staff learned from their fundraising and advocacy program in 2012. Excerpt: "Facebook app made a huge difference for their mobilization efforts. The app allowed the campaign to ask supporters to contact specific people on their friend list based on geography via Facebook. Toby and Marie estimated that millions of additional people were reached this way that weren't reachable via any other channel. Best performing appeals often had the highest unsubscribe rates. Turns out, evoking passion in supporters worked both ways, but ultimately the campaign decided the positive fundraising results were worth the increased unsubscribes. Even when considering retention, the conversion stats outweighed the downside of losing people."

Blog, June 19, 2013, Scoop.it, on how Most Popular leads into reading more in a webiste can be quite distorted to direct reads. Advocates for human curation. "The solution: Human curation. We need to provide readers with lists and collections of content that are popular within a certain field because they are genuinely popular to those who know about or are interested in that field. Most Popular lists on websites are generated by algorithms, making them extremely easy to game (by clicking the same content repeatedly, for instance) which in turn leads readers to believe they've found good content when they oftentimes haven't. It's the job of the curator, as a human, to let other humans know what they (the curator) are finding to be the best pieces of content on a topic - as someone who knows about a specific subject or interest."

Article on how the idea that screens are bad for kids is out dated, but deeply entrenched. Instead of screen time hours, using apps such as Rescue Time, which tracks time spent on specific applications and websites, leads to discussions on time management and productivity. Citing studies on digital parenting by Alicia Blum-Ross and Sonia Livingstone, focusing on context, content, and connections is a better way to engage with kids. The article goes on to list strategies on how to do this. Linked to this from Bron Stuckey's FB page.

by Taunee Besson, CareerCast.com senior columnist about David Bell who successfully used networking to land a new job. His 6 tips: Ask people for info, not a job; start with people you know, then who they know, and finally strangers after you have practice; know what you want to say ahead of time, but don't have a canned speech; recognize you will have good and bad days; prepare a specific topic for each discussion; if your contact refers you to other people, let them know how it turned out.

helps define project-based employees, Sam Ashe-Edmunds

Post by Katie Salen, July 26, 2012, Leveling Up project at Connected Learning Research Network. I like this emphasis on individual and collective gains in connected learning networks. And how connected learning is "value additive." Excerpts: "Further, because connected learning, as a model, advocates for experiences that offer low barriers to entry and information, social supports for learning, and diverse opportunities for the development of interest and expertise, it must also advocate for outcomes that are both individual and collective in nature. It is no longer enough to develop metrics and pathways for individual outcomes; we must also find ways to recognize outcomes produced by groups or communities and provide pathways for collective participation. Or so our hypothesis goes." As a community, the members of Ravelry produce knowledge and expertise, projects and products with academic, civic, and peer value. The welcoming nature of the site and the mere existence of the thousands of groups it hosts are mechanisms inviting participation and the development of shared knowledge. Conversely, the environment provides individuals with opportunities to acquire social, economic, and cultural capital, to learn domain-specific content and skills, and develop metacognitive skills and learning dispositions. Unlike models of learning that center solely on individual outcomes and competition for zero-sum resources and rewards, like those seen in most schools, Ravelry exemplifies how connected learning is value-additive, elevating individuals and collectives in an integrated way. High-functioning connected learning environments are characterized not only by engaged learning at an individual level, but by high quality content and standards and collective purpose that is shared by all participants.

I joined Sheryl N-B's Google circle and have wandered through her posts including her Connected Learner Manifesto (that I believe came from a Twitter request she made, subsequently summarized into Circle document). I wrote a couple of entries. Note that on this page advertising the PLP Live 2012 event, they stress the need to do "embedded job learning" with their learners. Makes me wonder if we need to be more specific about the types of transitions/situations we wish to help women with. Because all learning needs to be applied/reflected on/? to be owned and used as a springboard for the next phase? Writing reflections or doing representations of learning advance learning and certainly document waypoints but are they enough?

Blog by Matthew forti on Measuring Leadership Development, November 28, 2011 Neighborhood Builders by Bank of America builds high performing community-based nonprofits and gives them multiple three-day sessions of leadership training for the ED and emerging leader. Excerpts: "1. Develop a detailed theory of change. It isn't worth spending a dime on measurement until you've carefully defined which leaders you intend to target, what specific training and other programming they need, what they will gain, how those gains will be applied, and what should ultimately result." 2. Measure with mixed methods. 3. Continuously measure to improve impact. 4.Build rigor over time. Leadership programs don't need to build a full-scale measurement system right from the start. The best programs are intentional about whether and how to improve the rigor of their measurement over time, based partly on what they want to do with the results.

From Sept 2013 - how to use instagram to build a brand and reach out to new customers. These are tips specific to business.

Alison Griswold from Business Insider, Oct. 8, 2013. In addition to the same tips from others, she adds separating your digital devices so you are working on specific devices for work, and set aside others for play. This is especially doable if you get tech devices from your company.

"Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs. Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined. And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.) This makes Pinterest a powerful tool for ecommerce."

Nice differentiation between mentor, advisor, coach and supervisor on AWIS blog. "As the largest cross-disciplinary organization representing women in STEM, mentoring is a topic we've been addressing for decades. Donna J. Dean, PhD, past AWIS President and Fellow, has authored a book on mentoring women in STEM. (Which everyone in STEM should read. Men can definitely gain insight from Donna's wisdom, too.) So, what is the difference between mentoring, coaching, advising and supervising? Donna sums it up this way: A mentor is a wise and trusted person who guides, protects, and promotes the protégé's (mentee's) career. An advisor is someone who offers advice, from a perspective of wisdom or authority. A coach helps with specific skill and ability development, often on a fee basis. A supervisor ('boss') has the official task of overseeing your work."

"Today, more women are breaking free from the traditional, gender-specific roles and venturing into the business world. Not only are they holding high corporate positions but they are also successful women entrepreneurs who own almost half of all businesses in the United States. The steady rise in female entrepreneurs can be due to many different reasons, most of which share the same rational as their male counterparts-passion for their ideas, the desire to become their own boss, and the need to address philanthropic causes. A recent study indicated that 1 out of every 11 adult women is an entrepreneur in the United States. Women business owners contribute to the overall employment of 18 million workers and generate anywhere from $2 to $3 trillion in U.S. economy revenues. Many of the important facts that follow will support these findings."