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Interesting blog post by Debra Donston-Miller on importance of social media metrics, April 4, 2012 1. Quality of fans/followers (organically targeting connections as followers react, reveal interests) 2. Social demographics (language, countries, age...) 3. Most popular pages, posts, and tweets 4. Page views and click-throughs (what gets read and shared) 5. Conversion (buy something, sign up for something, consume something

Intuit report from 2010 that speaks to demographic trends ( including digitally savvy kids with global grid; baby boomers gray to go into unretirement); she-economy; social trends (social networks via web and mobile platforms, localism, individuals shoulder the risk); economic trends (including "work shifts from full-time to free agent employment" and niche markets); ubiquity of technology (working in the cloud; data criticality; "social and mobile computing connect and change the world").

article by Amanda Hess, XXfactor, July 23, 2014 ""Minority and women leaders' engagement in diversity-valuing behavior may be viewed as selfishly advancing the social standing of their own low-status demographic groups."" So the trade-off is to get promoted yourself, but not help other women or people of color get promoted. In order to enter the executive suite, women have to backseat their desire to bring in more women or other diversity, and the stereotype of women not helping others advance is reinforced.

Fascinating article on research showing that women and minorities may NOT hire from their demographic group without negative consequences in their careers.  Stefanie K. Johnson and David Hekman did the research, HBR

entropy means everything in the world in a state of decay and decline except for human spirit--staircase of life bringing us into wisdom, contentment, etc. "we can feel unfinished" "task of third act is to finish ourselves" "what determines our quality of life is how we relate to these realities" Neural pathways--It's not having experiences that makes us wise, it is reflecting on our experiences that make us wise." "older women are the largest demographic in the world"

Interesting study on social media users by Pew Internet and American Life Project, December 2012, released February 2013, by Maeve Duggan and Joanna Brenner Summary Twitter attracted 16% of all internet users. They were more likely to be younger (18-29), African American, or Hispanic, and urban. Pinterest attracted 15% of all internet users. They were five times as likely to be women as men, more likely to be wealthier, and rural. Instagram users make up 13% of all internet users. They are more likely to be younger, African-American, Hispanic, and urban. Facebook has 67% of all internet users participating. They are more likely to be younger and more urban. Tumblr has only 6% of all internet users. They are 4x more likely to be younger than older.

"Today, more women are breaking free from the traditional, gender-specific roles and venturing into the business world. Not only are they holding high corporate positions but they are also successful women entrepreneurs who own almost half of all businesses in the United States. The steady rise in female entrepreneurs can be due to many different reasons, most of which share the same rational as their male counterparts-passion for their ideas, the desire to become their own boss, and the need to address philanthropic causes. A recent study indicated that 1 out of every 11 adult women is an entrepreneur in the United States. Women business owners contribute to the overall employment of 18 million workers and generate anywhere from $2 to $3 trillion in U.S. economy revenues. Many of the important facts that follow will support these findings."