Group items tagged

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Social learning leadership skills web discussion, and how this web is a "much more helpful way of understanding the roles (and tensions) of those in positions of social leadership." Original skill web at: "http://wenger-trayner.com/all/social-learning-leadership/"

Great talk on the new management, putting employees first so they can do the best job they can for customers. This includes employees rating their managers up to their CEO's, being able to outsource the boring aspects of their work, make decisions about how to do better. Knowledge technology and the web has changed the competitive nature of business, and a new model of competition is developing and will develop. The web has democratized and made management structures obsolete.

Great talk on the new management, putting employees first so they can do the best job they can for customers. This includes employees rating their managers up to their CEO's, being able to outsource the boring aspects of their work, make decisions about how to do better. Knowledge technology and the web has changed the competitive nature of business, and a new model of competition is developing and will develop. The web has democratized and made management structures obsolete.

Richard Byrne's take on best web tools on Slideshare--has ID VoicePipe, Tag my Doc, etc.

Slide share program presented by Steve Wheeler at St. James School, Exeter, England, July 14, 2012 as part of the Vital Meet Workshop. Excellent review of where the web started, evolved to, and could be going for learning.

"A Curated List of THE coolest, newest, most handy tools, apps and software from around the web."

great blog post by Jane on working independently but learning interdependently via the web/internet.

Excellent blog post on distinguishing between learning and training and shows web literacy pathways (badges) that Mozilla is working on. Very current and interesting. Author: Doug Belshaw, August 28, 2014. Highly recommended.

Howard Rheingold et al has created this Google Doc that is updated regularly with resources that help you detect "crap" onlline info. The resources are categorized into subjects: identity; political; consumer/business; medical, images; urban legends, hoaxes and emails; journalism; collective intelligence and user-based detection; academia and education; events; miscellaneous; web sites; web pages; twitter; video

Example of one page scrolling web site to tell a story--research plans, research results--populated with a little text and big graphics that move, make it very interesting. They suggest this is a better way to go than a PDF for sharing your story.

Harold Jarche continues to rock my world! October 21, 2013 How do we keep an informed citizenry when we are already choosing TV news sources that affirm our existing points of view? His post began to worry me until I saw that it was ultimately a plug for his PKM workshop. Excerpt: With the consolidation of web media companies, where many, and soon, most of us will be getting our information, it will be increasingly important to build diversity into our own personal and professional learning networks. This may get difficult as more mainstream sites amalgamate their feeds and sources into something similar to Googlezon. Therefore, in this emerging network era, we will need to connect to other people, not centralized information sources, for our own sense-making. Diversity of people in our networks will ensure diversity of thought. This is something that even web media companies cannot control, as long as we maintain control over who we connect to.

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

Article from NYT Blogs by Claire Cain Miller, 2012, on $22.5m fine levied by Consumer Protection, FTC, against Google for collecting data on where Safari browser users visit online to construct ads to market to them.

Christopher Pappas reviews free web conference tools, February 2013, elearning Industry trade mag

Flash web ads changing to HTML5 technology, WSJ, August 31, 2015

"in this digital age we have sacrificed our privacy in order to access all manner of free stuff on the web. It's a movement that most of us have come to accept. Or have we? I'll borrow a quote I read on MetaFilter recently: 'If you're not paying for it; you are the product'. I'm not sure how many people are fully aware of this sentiment yet or whether they even care. But the next time you're browsing the web or enjoying a video on YouTube, remember that Google is watching your every move; because that's the price you pay."

Although ten years old, interesting blog post by Dave Kovaleski, July 1, 2004, Meetingsnet, makes some good points about what kinds of learning and when. Excerpt The key to an effective blended learning program lies in the mix of media used to deliver the training. Bersin identifies 16 different media, including classroom instruction, webinars, conference calls, CD-ROM courseware, study manuals, Web pages, online simulations, on-site labs, Web-based discussion groups, mentoring programs, and videos. To create a successful blended program, it's not necessary to incorporate many or all of them; in fact, two or three should suffice. Typically, a blended-learning program has several steps. The first might be a conference call, introducing students to the trainer and subject. Next is the self-directed portion, in which students are asked to study for the live session. The self-directed portion is best delivered through asynchronous means, such as webcasts or some kind of simulated, virtual exercises. Experts suggest follow-up testing on the pre-work to make sure students are prepared to move on to the live, or synchronous, session. "The self-directed portion of the blend is critical," says Jennifer Hofmann, president of InSync Training LLC, Branford, Conn., and author of The Synchronous Trainer's Survival Guide (Jossey-Bass). "It's a huge culture change." ... Post-meetings, or asynchronous evaluations, are frequently the final components of blended-learning programs. Coaching modules, online tutorials, tests, and simulations reinforce the classroom work. They also allow companies to make sure that employees are applying the new information to their jobs. In addition, testing allows employers to identify knowledge gaps so that follow-up training is well-focused.

"Innovation often comes from where you least expect it and harnessing collective intelligence, the core principle of Web 2.0 as well as Enterprise 2.0, is the very art of eliciting value from emergent systems such as the Web and our intranets. That this value is forming the bulk of the networked economy (open source software, social networks, social media sharing, etc.) is one of the signature lessons of the era of open business models and 2.0."

Dion Hinchcliffe's blogs are very interesting and he has great graphics. He also explores stats to show ROI in the networked age, or explains why they are not forthcoming. His home page is: http://blogs.zdnet.com/Hinchcliffe

blog post by Charles Jennings cited by Jane Hart, published August 13, 2014. "And for Organisational Learning? The Web has allowed us to totally redefine our traditional learning models. It has allowed us to reach beyond content-rich learning approaches and focus on experience-rich learning. It has allowed an evolution from 'Know What' learning to 'Know Who' and 'Know How' learning; and it has allowed the emergence from learning in the silos of our own organisations to learning with and through others across the world - easily and transparently. The Collaboration Age On a wider plane the Web has been the harbinger of the Collaboration Age. It has blown away many of the barriers to access and has reinforced the power and influence of collaboration and co-operation1 over silo mentalities. In the Collaboration Age it is those who share and work together who are the winners. Those who hide behind organisational garden walls end up deep in weeds. "

Useful discussion of free web and media tools to Rebrand and Market Yourself