Group items tagged

From Sept 2013 - how to use instagram to build a brand and reach out to new customers. These are tips specific to business.

article by Tim Wu in NYT weekly magazine, June 3, 2014 in Culture. Maintaining your brand The euphemism is "sharing," but Klein would probably just call it selling a personal brand, whether you consider yourself the pretty young thing with literary tastes and a traditional side, the family man who brews his own beer or the tough lawyer with a sense of humor. It can be nice to share, but brand maintenance takes constant work and demands consistency. A serious self-brand should have some presence on Facebook, Twitter, LinkedIn, Instagram, Foursquare, Google+ and Tumblr; keeping it all up can feel like working as an unpaid intern for a Z-list celebrity known as Oneself. excerpt Any old-timer will tell you that anonymity online is nothing new, but how things originally were. There has, of course, always been an anonymous culture, usually tied to deviancy or dissidents. In the '80s and '90s, anonymity was indelibly linked to online culture, concurrent with getting at stuff that was otherwise hard to find or illegal. It was kind of the point really, to go where, as one early adopter wrote, "no one knows you're a dog." It allowed users to escape to a place with few restrictions, where you could say things, and maybe do things wholly without social consequence. In the early days, there was no need for any consistency with the rest of your life, and that's what was so great about it.

Interesting study on social media users by Pew Internet and American Life Project, December 2012, released February 2013, by Maeve Duggan and Joanna Brenner Summary Twitter attracted 16% of all internet users. They were more likely to be younger (18-29), African American, or Hispanic, and urban. Pinterest attracted 15% of all internet users. They were five times as likely to be women as men, more likely to be wealthier, and rural. Instagram users make up 13% of all internet users. They are more likely to be younger, African-American, Hispanic, and urban. Facebook has 67% of all internet users participating. They are more likely to be younger and more urban. Tumblr has only 6% of all internet users. They are 4x more likely to be younger than older.

from Fast Company.com Explanation of Mightybell and interview with Gina Bianchini about why she created it. Again, the focus is on groups. "Today, the number of social networks available to us means there's a surfeit of places to come together online--we share aspirational photos on Pinterest, photos from our lives on Instagram, news on Google+, Internet happenings on Tumblr, and everything else on Facebook. But with so many channels to work with (waste time on?), the things we want to say are easily drowned out in noise, making it hard to establish genuine, intimate relationships with groups of people who aren't close friends and family. Sure, you can like a photo or retweet a clever one-liner as gestures of social solidarity, but they don't go far in making connections that count. Which is why Gina Bianchini, founder of new social network Mightybell, thinks it's time for an AOL chat room renaissance. Collaboration and action in intimate circles could be her competitive advantage."

More on Mightybell

An organization that uses chat, livestream, instagram, YouTube and other social media to connect young, female entrepreneurs in their 20's and 30's. They ahve a Book Club, ACTION calendar, networking events, and live online Thursday night networking events.

Interesting model for us to look at

Blog post by Darren Rouse, June 2, 2014, from Problogger about socializing your blog posts to get more readers/coverage. Has great infograph comparing Pinterest, Twitter, Facebook, Instagram, Google+, and LinkedIn.

Women using online dating services "out" men who are harassing them with explicit, ugly messages, especially on Tinder and OKCupid. They post the messages on either instagram, twitter, their dating site profile, or other places and not only stop or greatly reduce harassment, but attract men who want to get to know them better. A new problem for the modern age.

Interesting workshop on using instagram, pinterest, infographics for visual storytelling in your business. Thought we could look at this as a model for these types of workshops for us.

interesting infographic on social media etiquette, numbers of participants, gender distribution, etc. for Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest...

blog from Huffington Tech on FaceBook and Twitter stats. interesting stats such as: 32% of all Internet users use Twitter.

Interesting article on the age divide between new guard (Stripe) and old guard companies (Cisco) and why that is so, Yiren Lu, March 12, 2014

By Will Blunt, February 9, 2015, Hubspot. Very useful tips on collecting research for writing blog posts. Tracy linked to this in LinkedIn. HT to Tracy.

Very valuable assessment of social media that this nonprofit--Nonprofit Tech for Good--decided to drop or continue at the end of 2014. December 28, 2015