Don't Let Your Community Manager Go It Alone: Associations Now - 0 views
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community manager Associations_Now Roundtable online community womenslearningstudio
shared by Doris Reeves-Lipscomb on 07 Jul 15
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For those that host online communities for their members, the new front-line staff may very well be the person managing the online community.
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That’s a challenging position for just one person, which is why community managers need all the help they can get.
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Wohlers is the lead staff manager for SPE Connect, a platform for SPE’s 141,000 members to meet and discuss their industry, and its multiple communities for various technical areas, subdisciplines, and association committees.
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“Given what we now know about the complexity of—and potential for—sustained and productive engagement, the notion that a lone community manager can address all the strategic, operational, and tactical responsibilities is quickly fading,” the report states. “Implementing many of the processes and programs that are markers of maturity generally requires more resources, and best-in-class communities with bigger teams are able to prioritize community programming, advocacy programs, community management training, and other key community elements.”
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I think we’re going to see an understanding that community management is a critical 21st-century skill, not just a role.”