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interview with Lynne Doughtie on new study of why more women aren't moving into C-suite roles. "Mornings with Maria on Fox Business News. 6 minutes long

video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)

Adam Rogers, Science, Wired, 8.6.15, writes about how the Google tanking algorithm of positive and negative stories on the candidates could affect major elections 25% of the timer. This is the tyranny of the algorithm. They tested the impact in mock voter labs before elections in Australia and India where the impact of feeding positive stories about a candidate first shaped voters decisions between 24 and 72 percent of the time with certain voter groups. Voters in towns in the US that watch a local a Fox channel vote more conservatively because of recency and placement issues. While the numbers in real live do not add up to the impact achieved in the test research, when elections are decided by 1 or 2 percentage points, it's enough to turn the tide in favor of a candidate.

""Women small business owners are not just more optimistic about their own businesses, they're also more bullish about the prospects for female entrepreneurs who are just starting out," said Billie Dragoo, national board chairwoman of the National Association of Women Business Owners. "With a positive outlook and strong entrepreneurial spirit, women business owners continue to be a driving force of our economy." The research also gauged how female business owners are using social media to help grow their companies. While 85 percent of the women surveyed believe social media is important for building customer relationships, only 67 percent currently use social media to connect with customers. The study found that just 25 percent of female business owners are posting on social media at least once a day, with 23 percent rarely posting at all. When they do use social media, LinkedIn, Facebook and YouTube are the preferred platforms."