Group items tagged

"Content Marketing has been all the rage these past few years. We've heard from many experts and influencers that content marketing is the new advertising and that "brands must become media to earn relevance". But how do we measure ROI and know our content isn't just fueling some vanity metric but is actually helping our business? If content marketing is the new advertising, then we should try to assess this question with the same criteria. Which means first, we should acknowledge that while advertising is a practice that has been undisputed for decades, measuring its ROI can greatly vary. After all, a lot of marketers would still agree with John Wanamaker who said more than a century ago: "Half the money I spend on advertising is wasted; the trouble is I don't know which half.""

Really good article by Kerry Butters on measuring roi on social media, June 13, 2015.

Interesting assessment of growth, # of users, and ROI in 2012 for Pinterest, Facebook, Twitter, Google Plus, and LinkedIn and where each is going in 2013. Impact for Studio--looks like Twitter is strong, and LinkedIn is up and coming?

"Innovation often comes from where you least expect it and harnessing collective intelligence, the core principle of Web 2.0 as well as Enterprise 2.0, is the very art of eliciting value from emergent systems such as the Web and our intranets. That this value is forming the bulk of the networked economy (open source software, social networks, social media sharing, etc.) is one of the signature lessons of the era of open business models and 2.0."

Dion Hinchcliffe's blogs are very interesting and he has great graphics. He also explores stats to show ROI in the networked age, or explains why they are not forthcoming. His home page is: http://blogs.zdnet.com/Hinchcliffe

Written by K. Walsh, EmergingEdTech, May 17, 2009, 5 reasons on why teachers should use internet technologies. Some of these rationales could be adapted to WLStudio build RoI rationales 1. Professional Development 2. The Power to engage 3. Students use them already 4. It's not going away (it will only grow) 5. Businesses want workers who understand the internet

""We do our best work when we're physically connected," says Roy Hirshland, CEO of T3 Advisors, a commercial real estate advisor. Dialing in on Skype will work in a pinch, but it's not a substitute, he says. "When you're in the same room, you can see facial expressions, you can feel energy in a room." The idea is based on Media Richness Theory, which posits that some tasks require face-to-face interaction. Skype doesn't fit the bill. "Skype is a great, free way to communicate with sound and picture, but with glitchy connections, awkward camera angles, the limitations of webcams and cheap microphones, etc.," says Dr. Matthew Lombard, a professor at Temple University and president of the International Society for Presence Research. "It's far from the same experience as talking to someone in person. Face-Time and other tablet and phone methods have the advantage of mobility, but they suffer in terms of the vividness of the experience." "Narrow-bandwidth tech like text-based chat rooms and messaging, and email, are great for specific, relatively straight-forward, 'dry' cognitive tasks but not so good for things that involve ambiguity and emotion," Lombard says. "So there are an awful lot of tasks people need to complete in business (and certainly in life generally) that don't lend themselves well to these technologies.""

Great examples with Oreo, Taco Bell, LG Ticket Hunter, and Hiltonsuggests starting conversations with customers, influencers, etc.

blog post from ProjectManBeyond, Self-Evolution for Men, posted 2/26/2016 with excellent ideas for growing willpower to do the things important to you. each essay offers a read time, ex. 7 minutes. By Mac Rivera, founder of a site for advanced self-development

Ron Barnett asserts that higher education has three goals to achieve with students: to create epistemological and ontological disturbance in the minds of the students; (curiosity), enable students to live at ease with this perplexing and unsettling environment; and enable them to make their own positive contributions to this super complex world.

Ron Barnett asserts that higher education has three goals to achieve with students: to create epistemological and ontological disturbance in the minds of the students; (curiosity), enable students to live at ease with this perplexing and unsettling environment; and enable them to make their own positive contributions to this super complex world.