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"Ah, but isn't creativity a slippery concept - something that's hard to define but that we nevertheless recognise when we see it? That hasn't stopped psychologists from trying to measure it, though, via tools such as the alternative uses test and the similar Torrance test. And it turns out that one LLM - GPT-4 - beats 91% of humans on the former and 99% of them on the latter. So as the inveterate artificial intelligence user Ethan Mollick puts it: "We are running out of creativity tests that AIs cannot ace.""

"The Meta boss is gearing up to unleash AI tools to allow advertisers to fully create and target campaigns on his social media sites, prompting fears of the "death of creativity" - and widespread job cuts at agencies. Last week it emerged that these tools are to be rolled out by the end of next year, with Zuckerberg describing the capability in a recent interview as a "redefinition of the category of advertising. You don't need any creative, you don't need any targeting, you don't need any measurement, except to be able to read the results that we spit out," he said last month, in comments that appear to render much of the advertising industry obsolete."

"These experiments in computational creativity are enabled by the dramatic advances in deep learning over the past decade. Deep learning has several key advantages for creative pursuits. For starters, it's extremely flexible, and it's relatively easy to train deep-learning systems (which we call models) to take on a wide variety of tasks."

"Because YouTube is the dominant player in the online video market, its choices dictate the norms of the whole industry. And unfortunately for independent creators, YouTube has proven to be more interested in appeasing large copyright holders than protecting free speech or promoting creativity. Through its automatic copyright filter, Content ID, YouTube has effectively replaced legal fair use of copyrighted material with its own rules."

""ChatGPT may have better syntax than humans, but it's shallow on research and critical thinking," said Lauren Goodlad, a professor of English and comparative literature at Rutgers University and the chair of its Critical Artificial Intelligence initiative. She said she understands where concern about the tool is coming from but that - at least at the college level - the type and caliber of written tasks that ChatGPT can offer does not replace critical thinking and human creativity. "These are statistical models," she said. "And so they favor probability, as in they are trained on data, and the only reason they work as well as they do is that they are looking for probable responses to a prompt.""

""I'm in shock, there are no words right now. I've been in the [creative] industry for over 20 years and I have never felt so violated and vulnerable," said Mark Torres, a creative director based in London, who appears in the blue shirt in the fake videos. "I don't want anyone viewing me like that. Just the fact that my image is out there, could be saying anything - promoting military rule in a country I did not know existed. People will think I am involved in the coup," Torres added after being shown the video by the Guardian for the first time."

"Now, by my estimates, the half-life of a career is about 10 years. I expect that it will decrease, within a decade, to five years. Advancing technologies will cause so much disruption to almost every industry that entire professions will disappear. And then, in about 15-20 years from now, we will be facing a jobless future, in which most jobs are done by machines and the cost of basic necessities such as food, energy and health care is negligible - just as the costs of cellphone communications and information are today. "

"Depending on how legal decisions shake out, AI systems could become a valuable tool to assist creativity, a nuisance ripping off hard-working human musicians, or both."

" filters are so expensive that only US Big Tech companies could afford them, and they are incapable of distinguishing fair dealing (including things like the music playing in the background of the video of your child's first steps) from infringement, and they are incredibly error prone, to say nothing of the problems of allowing anyone in the world to identify creative works as their copyright with no means to weed out false and fraudulent claims."

"Algorithms steer us back to similar content in echo chambers that inhibit both critical and creative thinking. Platforms incentivized to keep users scrolling discourage long-looking and render users as passive consumers, rather than active seekers of inspiration. They aren't a space for productive feedback, either: Art takes on a different tone when it's surrounded by dog GIFs, political memes, and your cousin's baby photos."

"They then analysed how diverse the individuals' work was at different points in their careers. This was assessed using an artificial intelligence system that was trained, in the case of art, to "recognise" different styles by features such as the brush strokes, shapes and objects in a piece, while in the case of film, it was trained to classify a director's work based on plot and cast information. For science, the system identified different research topics based on the papers cited within a researcher's publications."

"Some are outraged at what they consider theft of their artistic trademark. Greg Rutkowski, a concept artist and illustrator well known for his golden-light infused epic fantasy scenes, has already been mentioned in hundreds of thousands of prompts used across Midjourney and Stable Diffusion. "It's been just a month. What about in a year? I probably won't be able to find my work out there because [the internet] will be flooded with AI art," Rutkowski told MIT Technology Review. "That's concerning.""

"A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was at least partially created using generative AI. Illustrator Katria Raden flagged the image on X (formerly Twitter) last week, claiming that the image of the spiraling clock in the background "is giving all the AI telltale signs, like things randomly turning into meaningless squiggles" - a reference to the artifacts sometimes left behind by AI-image generators. The creative community is concerned that AI image generators are being trained on their work without consent and could be used to replace human artists. Disney previously received backlash regarding its use of generative AI in another Marvel series, Secret Invasion, despite the studio insisting that using AI tools didn't reduce roles for real designers on the project."

" This is wholly unacceptable behavior. Our books are copyrighted material, not free fodder for wealthy companies to use as they see fit, without permission or compensation. Many, many hours of serious research, creative angst and plain old hard work go into writing and publishing a book, and few writers are compensated like professional athletes, Hollywood actors or Wall Street investment bankers. Stealing our intellectual property hurts. Well, sure, Mr Cohan, but I have to point out: there are humans out there reading your books and getting ideas from them. Or at least, one sure hopes there are, because otherwise all those many hours of serious research etc have really gone to waste. As writers, if we don't influence what people think, what's the point? Furthermore, if we get a chance to influence what robots write, shouldn't we leap at it?"

"The opt-out movement is spreading, with tens of millions of artworks and images excluded in the last few weeks. But following the trail is tricky as images are used by clients in altered forms and opt-out clauses can be hard to find. Many photographers are also reporting that their "style" is being mimicked to produce cheaper work. "As these programs are devised to 'machine learn', at what point can they generate with ease the style of an established professional photographer and displace the need for their human creativity?" says Doran."

"Advertising agency JWT China and missing children site Baby Back Home have jointly developed an app in China that utilizes facial-recognition technology to help identify missing or kidnapped kids, Creativity Online reported. The organizations say that, with a population reaching approximately 1.4 billion, everyone can be a search volunteer."

"The reason is that routine big-data analytical techniques can now effectively manufacture personal data that is not protected by any of the measures we've used up to now. A well-known illustration of this is the way Target, an American retail chain, creatively collated scattered pieces of data about individuals' changes in shopping habits to predict the delivery date of pregnant shoppers - so that they could then be targeted with relevant advertisements."

"Hassabis was a child chess prodigy, who learned the game aged four and was able to beat his dad three weeks later - indeed, when he started playing competitively he was so small he had to bring a pillow with him to reach the board - and became a strong player. Yet in AlphaZero's case there was no human input, other than telling it the rules of each game. "In a matter of a few hours it was superhuman," Hassabis says proudly."

"Can you guess how long AlphaZero spent learning chess from scratch, preparing for the match against Stockfish 8, and developing its genius instincts? Four hours. For centuries, chess was considered one of the crowning glories of human intelligence. AlphaZero went from utter ignorance to creative mastery in four hours, without the help of any human guide."

"An algorithm has no tastebuds; a neural net never gets the munchies. So can a robot brain really tell us what we'll want to eat? The question is whether AI systems will be able to excel in the sensual, creative work of tasting and developing new foods - and what we stand to gain or lose by inventing foods that really have our number."