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"This tool predicts your psycho-demographic profile from digital footprints of your behaviour. It reveals how you might be perceived by others online and provides detailed insights on your personality, intelligence, life satisfaction and more." YIKES

"My entry point into this story began, as so many things do, with a late-night Google. Last December, I took an unsettling tumble into a wormhole of Google autocomplete suggestions that ended with "did the holocaust happen". And an entire page of results that claimed it didn't."

"But the bigger problem with things like public tweets is that no-one knows what information can be derived from them, either now or in the future. I write as a data analyst who's done a fair bit of work with this kind of material. What follows are a few techniques that aren't at all obvious to the average Twitter user. They go far beyond reading the surface text (or metadata) of an individual tweet. And these are just some of the techniques currently used to mine this data, ethically or unethically, legally or illegally."

"Twitter claims a 90 percent accuracy rate for the clever techniques it uses to learn the gender of any given user. Glenn Fleishman reports on a the company's disconcerting new analytics tools, the research behind them, and how large a pinch of salt they come with."

"Fear of data-mining of healthcare could be costing as many as 100,000 lives a year, according to Google's Larry Page.

Speaking out in response to fears over his company's vast haul of personal information, Page made the case that not only is Google not going too far with collecting and analysing such information - it's not going far enough."

"The algorithm at play is performing what's commonly referred to as predictive policing. Using years - and sometimes decades - worth of crime reports, the algorithm analyses the data to identify areas with high probabilities for certain types of crime, placing little red boxes on maps of the city that are streamed into patrol cars."

"Taken as a whole, the information Google collects about users is shockingly complete. The company can mine your emails and Drive documents, track your browsing history, track the videos you watch on YouTube, obtain your WiFi passwords and much more."

"Drug and insurance companies will from later this year be able to buy information on patients - including mental health conditions and diseases such as cancer, as well as smoking and drinking habits - once a single English database of medical data has been created."

"Here's the thing about privacy: It's tedious. Rather than dwell on Google being accused of illegal wiretapping with Street View, or whether Facebook got explicit consent from users before a recent update in privacy practices, we need to evolve the conversation around the monetization of our data in the digital realm toward identity. "

"The NSA has a tool that records and analyzes all the flow of data that the spy agency collects around the world. Think of it as a global data-mining software that details exactly how much intelligence, and of what type, has been collected from every country in the world. It's aptly called "Boundless Informant." "

"Some of the same social media analyses that have helped Google and the Centers for Disease Control and Prevention spot warning signs of a flu outbreak could be used to detect the rumblings of violent conflict before it begins, scholars said in a paper released this week.

Kenyan officials used essentially this system to track hate speech on Facebook, blogs and Twitter in advance of that nation's 2013 presidential election, which brought Uhuru Kenyatta to power."